Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Zonaib Tahir"'
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 28, Iss 4, Pp 382-401 (2024)
Purpose – The aim of this study is to assess the mediating effect of source appearance (SA) and self-influencer congruence (SIC) on the relationship between visual content (VC) and customer engagement (CE) towards mobile advertisement. Design/metho
Externí odkaz:
https://doaj.org/article/cbeef5421c364aed941c36e34bc30153
Publikováno v:
Sustainable Business and Society in Emerging Economies, Vol 6, Iss 2 (2024)
Purpose: Brand prestige can be quantified from a consumer’s perspective, but it has not yet been examined. Keeping in view that EWOM can alter behaviors and perceptions, the overall aim of this study is to assess its role in creating a prestigious
Externí odkaz:
https://doaj.org/article/e730e25e732e4c128763e9dc424e1f6b
Publikováno v:
Journal of Business and Social Review in Emerging Economies, Vol 10, Iss 2 (2024)
Purpose: Despite growing access to e-government services, people must learn how to use them. Previous studies have engrossed mainly on the motivations for using e-government but the reasons why such services may not be used, have not been researched
Externí odkaz:
https://doaj.org/article/49a6b764fbe54a53a453b8d82832749d
Autor:
Zonaib Tahir
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 25, Iss 3, Pp 409-424 (2021)
Purpose – This paper aims to compare the relative importance of tangible compensation across the offline and online service mediums, and assess tangible compensation as a trust recovery tactic. Methodology – This study is based on a 3 (compensati
Externí odkaz:
https://doaj.org/article/16318bffa71f4bef80910d52b2f8bb56
Publikováno v:
Corporate Governance: The International Journal of Business in Society. 22:1327-1344
Purpose The purpose of this study is to investigate the impact of audit committee (AC) characteristics, such as AC size, AC independence and gender diversity on firm risk in the context of an emerging market. Design/methodology/approach The sample da
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5064c3bb476c2cf4d0f7f27997005827
https://doi.org/10.1108/cg-11-2021-0418
https://doi.org/10.1108/cg-11-2021-0418
Publikováno v:
Humanities & Social Sciences Reviews. 9:1027-1037
Purpose: This research explores the causal linkage between TQM and financial performance or non-financial performance within the higher education sector of Pakistan. In this regard, the link between each element of total quality management, including
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2f9a342679ded7677986dadb6aba7c3f
https://doi.org/10.18510/hssr.2021.93101
https://doi.org/10.18510/hssr.2021.93101
Autor:
Zonaib Tahir, Kiane Goudarzi
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030898823
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::af7cde45f1c5c2c285532b8008129e4d
https://doi.org/10.1007/978-3-030-89883-0_82
https://doi.org/10.1007/978-3-030-89883-0_82
