Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Zoey Chen"'
Publikováno v:
Journal of the Academy of Marketing Science. 50:1091-1110
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4fd9d20095402ff4b79044df21c8c33d
https://doi.org/10.1007/s11747-022-00852-z
https://doi.org/10.1007/s11747-022-00852-z
Autor:
John Quelch, Zoey Chen
Publikováno v:
Customer Needs and Solutions. 8:137-139
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b9b804c3dc11e0d3fad624ae23dab8af
https://doi.org/10.1007/s40547-021-00123-y
https://doi.org/10.1007/s40547-021-00123-y
Publikováno v:
Journal of Consumer Psychology. 32:274-292
Research demonstrates that people utilize both reasoning and feeling in decision making and that both strategies can be advantageous. However, little is known about how people perceive their decision making relative to others. Despite research findin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::942413f209561bfa7bb6953630b8dd19
https://doi.org/10.1002/jcpy.1244
https://doi.org/10.1002/jcpy.1244
Autor:
David A. Schweidel, Yakov Bart, J. Jeffrey Inman, Andrew T. Stephen, Barak Libai, Michelle Andrews, Ana Babić Rosario, Inyoung Chae, Zoey Chen, Daniella Kupor, Chiara Longoni, Felipe Thomaz
Marketers are adopting increasingly sophisticated ways to engage with customers throughout their journeys. We extend prior perspectives on the customer journey by introducing the role of digital signals that consumers emit throughout their activities
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::503870480e463c664f8327d899355c92
https://ora.ox.ac.uk/objects/uuid:20f57a62-ca55-447f-84c5-27be5ddcdddb
https://ora.ox.ac.uk/objects/uuid:20f57a62-ca55-447f-84c5-27be5ddcdddb
Publikováno v:
Journal of Marketing. 84:95-112
For brands to thrive, they must understand consumer sentiment; if consumers’ likelihood of sharing their opinion is a function of their attitude toward a brand, then brands’ perception of consumer sentiment may be systematically biased. While res
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5feb778a956a231e9f02273344acf7fa
https://doi.org/10.1177/0022242920920295
https://doi.org/10.1177/0022242920920295
Autor:
Popovich, Deidre1 deidre.popovich@ttu.edu, Zoey Chen2
Publikováno v:
AMA Summer Academic Conference Proceedings. 2017, Vol. 28, pD-102-D-106. 5p.
Autor:
Zoey Chen, David M. Muir, Charlotte H. Mason, Hongju Liu, Rajkumar Venkatesan, Nicholas H. Lurie, Grant Packard, Jonah Berger, Beibei Li, Ann E. Schlosser, Baohong Sun, Joseph Pancras
Publikováno v:
Customer Needs and Solutions. 5:15-27
Advancements in mobile technologies mean that consumers can engage the digital world wherever they are and whenever they want. This intersection between the digital and the physical has important implications for consumer decision-making. We propose
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3d178e8fb76553c1a3f1cf8cac3e9199
https://doi.org/10.1007/s40547-017-0076-9
https://doi.org/10.1007/s40547-017-0076-9
Autor:
Zoey Chen
Publikováno v:
Journal of Consumer Research. 44:613-632
Consumers are increasingly sharing product experiences with strangers and friends online. Despite the prevalence of word of mouth (WOM), little is known about how and why WOM differs based on whether people are talking to strangers or friends. The cu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5b7b77379c4d9f907896c024e985d53f
https://doi.org/10.1093/jcr/ucx055
https://doi.org/10.1093/jcr/ucx055
Publikováno v:
Current opinion in psychology. 31
Given the importance of online word of mouth (WOM), there has been an increasing need to understand the psychological mechanisms that underlie WOM transmission (i.e. sharing of opinions) and reception (i.e. processing of received messages). The goal
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b84e6522476e329723997eff0c397919
https://pubmed.ncbi.nlm.nih.gov/31377578
https://pubmed.ncbi.nlm.nih.gov/31377578
Autor:
Zoey Chen, Jonah Berger
Publikováno v:
Journal of Consumer Research. 43:86-102
People often share word of mouth with others, and such social sharing is an integral part of everyday life. But the content (e.g., stories, news, information) that people transmit can be acquired in different ways. Sometimes people find content thems
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9fd8fc80e3a1f3097ccdbe40e1a8020e
https://doi.org/10.1093/jcr/ucw001
https://doi.org/10.1093/jcr/ucw001