Zobrazeno 1 - 10
of 13
pro vyhledávání: '"Ziye Shang"'
Publikováno v:
PLoS ONE, Vol 17, Iss 4, p e0265259 (2022)
BackgroundAlong with the rapid development of the Internet, the form of destination marketing is becoming increasingly innovative and diverse. Celebrity endorsement via social media, as an effective marketing strategy, has been widely used by various
Externí odkaz:
https://doaj.org/article/0cf1095bafa44898bc21ff42875944de
Autor:
Ziye Shang, Jian Ming Luo
Publikováno v:
Frontiers in Psychology, Vol 12 (2021)
Place attachment has been identified as effective marketing strength to enhance destination competitiveness. However, little research explored the formation mechanism of the place attachment of potential tourists and the role of celebrity endorsers.
Externí odkaz:
https://doaj.org/article/cce8d62096394c75b44d521ffd41d024
Akademický článek
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Autor:
Ziye Shang, Yu Pan
Publikováno v:
Journal of Hospitality and Tourism Management. 54:212-220
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7fd77607fb53e0350b8b7f95741fd10c
https://doi.org/10.1016/j.jhtm.2022.12.014
https://doi.org/10.1016/j.jhtm.2022.12.014
Publikováno v:
Information Technology & Tourism. 24:389-407
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::696a27e73b4f98b510ff553ea6accff0
https://doi.org/10.1007/s40558-022-00233-w
https://doi.org/10.1007/s40558-022-00233-w
Autor:
Jian Ming Luo, Ziye Shang
Publikováno v:
Current Issues in Tourism. :1-15
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1e10b9bf178680f7e7743268766f890f
https://doi.org/10.1080/13683500.2022.2086107
https://doi.org/10.1080/13683500.2022.2086107
Publikováno v:
Journal of Quality Assurance in Hospitality & Tourism. 23:1159-1182
Determining the critical success factors is common in tourism research because it can bring many benefits to the tourism industry. Related research is mainly concentrated in accommodation, events, ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a75024dcbf6b332160865eecb7547fc1
https://doi.org/10.1080/1528008x.2021.1958126
https://doi.org/10.1080/1528008x.2021.1958126
Autor:
Jian Ming Luo, Ziye Shang
Publikováno v:
Sustainability; Volume 14; Issue 6; Pages: 3246
Hiking is now one of the most popular activities amongst adventure travelers. Although recent studies have highlighted the differences between Chinese adventure tourists and their international counterparts, few studies have comprehensively explored
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::25f94b07bf56c2fce4efb9d3b413e07c
Publikováno v:
PloS one. 17(4)
Background Along with the rapid development of the Internet, the form of destination marketing is becoming increasingly innovative and diverse. Celebrity endorsement via social media, as an effective marketing strategy, has been widely used by variou
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::81d5f081f76bb5c94653abfe85dce81e
https://pubmed.ncbi.nlm.nih.gov/35385499
https://pubmed.ncbi.nlm.nih.gov/35385499
Publikováno v:
Sustainability; Volume 14; Issue 6; Pages: 3533
Knowing how to improve skiers’ experiences in ski resorts is vital for developing the ski industry. This study aims to provide a holistic understanding of the key attributes of skiers’ experiences and explore them in the context of seasonality. B
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cb8cb54bca7acffc523b91c5112ef534
https://doi.org/10.3390/su14063533
https://doi.org/10.3390/su14063533