Zobrazeno 1 - 10
of 24
pro vyhledávání: '"Zixia Cao"'
Autor:
Zixia Cao
Publikováno v:
International Journal of Research in Marketing. 39:1166-1185
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f44f1cf471b7a4d3ce7a0d8e9663033d
https://doi.org/10.1016/j.ijresmar.2022.02.002
https://doi.org/10.1016/j.ijresmar.2022.02.002
Publikováno v:
Social Justice Research. 36:75-102
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5e2490cae543d2621bedbdf382fbb570
https://doi.org/10.1007/s11211-022-00403-5
https://doi.org/10.1007/s11211-022-00403-5
Publikováno v:
Journal of the Academy of Marketing Science. 50:777-799
Chief executive officer (CEO) narcissism is an ingrained personality trait referring to the degree to which an individual CEO has an inflated level of self-admiration and seeks to gain attention and social praise by pursuing vanity-driven strategic o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bd41dd3113d642036f71b141ea90312a
https://doi.org/10.1007/s11747-022-00850-1
https://doi.org/10.1007/s11747-022-00850-1
Autor:
Ruiliang Yan, Zixia Cao
Publikováno v:
Journal of Business Research. 133:13-22
Improving product nutrition has become an increasingly important area of innovation in the food and beverage industry. However, the contribution made by a product’s nutritional quality to the firm’s bottom line has been little studied. To fill th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d2d2b4ad7e7211ed08f38d7fe98a3d70
https://doi.org/10.1016/j.jbusres.2021.04.039
https://doi.org/10.1016/j.jbusres.2021.04.039
Publikováno v:
Journal of Marketing. :002224292211344
At the time of an initial public offering (IPO), firms seek to maximize their stock market value. The authors theorize and show that a firm's innovation potential—firm outputs and activities that contribute to the development of future new products
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e2544f5b38e492f657ae87e85a7c79f8
https://doi.org/10.1177/00222429221134489
https://doi.org/10.1177/00222429221134489
Autor:
Zixia Cao, Ruiliang Yan
Publikováno v:
Industrial Marketing Management. 67:148-157
In this paper, we investigate an under-researched issue by examining the financial performances of both partner firms in a brand alliance. We find that a participating firm's brand value and other brand characteristics are associated with not only it
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf2607dca746f7d505ff8ba493e7b6e2
https://doi.org/10.1016/j.indmarman.2017.09.013
https://doi.org/10.1016/j.indmarman.2017.09.013
Autor:
Zixia Cao, Ruiliang Yan
Publikováno v:
International Journal of Production Economics. 185:211-222
There has been a scarcity of research that studies the value of product return information to supply chain firms. In this research, we assume that the online retailer has the product return information but the manufacturer does not. Our results show
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0c5b311f0afad27cd3fe792b781d2cc8
https://doi.org/10.1016/j.ijpe.2017.01.001
https://doi.org/10.1016/j.ijpe.2017.01.001
Autor:
Ruiliang Yan, Zixia Cao
Publikováno v:
Journal of Retailing and Consumer Services. 34:193-200
In this research, we develop a fresh analytical model to examine the impact of brand quality on the firms’ performances when two firms selling substitute products form a brand alliance. Our results indicate that when two products have equal brand q
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b890594ae1552b4f2bebeec4f8b6ba66
https://doi.org/10.1016/j.jretconser.2016.10.009
https://doi.org/10.1016/j.jretconser.2016.10.009
Publikováno v:
Marketing News. Fall2023, Vol. 57 Issue 4, p11-12. 2p. 2 Color Photographs.
Autor:
Zixia Cao1 zixia.cao@ucdenver.edu, Ruiliang Yan2 Ruiliang.Yan@tamuc.edu
Publikováno v:
Journal of Public Policy & Marketing. Spring2016, Vol. 35 Issue 1, p58-75. 18p. 6 Charts, 2 Graphs.