Zobrazeno 1 - 10
of 48
pro vyhledávání: '"Zixia Cao"'
Autor:
Zixia Cao
Publikováno v:
International Journal of Research in Marketing. 39:1166-1185
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f44f1cf471b7a4d3ce7a0d8e9663033d
https://doi.org/10.1016/j.ijresmar.2022.02.002
https://doi.org/10.1016/j.ijresmar.2022.02.002
Publikováno v:
Social Justice Research. 36:75-102
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5e2490cae543d2621bedbdf382fbb570
https://doi.org/10.1007/s11211-022-00403-5
https://doi.org/10.1007/s11211-022-00403-5
Publikováno v:
Journal of the Academy of Marketing Science. 50:777-799
Chief executive officer (CEO) narcissism is an ingrained personality trait referring to the degree to which an individual CEO has an inflated level of self-admiration and seeks to gain attention and social praise by pursuing vanity-driven strategic o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bd41dd3113d642036f71b141ea90312a
https://doi.org/10.1007/s11747-022-00850-1
https://doi.org/10.1007/s11747-022-00850-1
Publikováno v:
Marketing News. Fall2023, Vol. 57 Issue 4, p11-12. 2p. 2 Color Photographs.
Autor:
Ruiliang Yan, Zixia Cao
Publikováno v:
Journal of Business Research. 133:13-22
Improving product nutrition has become an increasingly important area of innovation in the food and beverage industry. However, the contribution made by a product’s nutritional quality to the firm’s bottom line has been little studied. To fill th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d2d2b4ad7e7211ed08f38d7fe98a3d70
https://doi.org/10.1016/j.jbusres.2021.04.039
https://doi.org/10.1016/j.jbusres.2021.04.039
Publikováno v:
Journal of Marketing. :002224292211344
At the time of an initial public offering (IPO), firms seek to maximize their stock market value. The authors theorize and show that a firm's innovation potential—firm outputs and activities that contribute to the development of future new products
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e2544f5b38e492f657ae87e85a7c79f8
https://doi.org/10.1177/00222429221134489
https://doi.org/10.1177/00222429221134489
Autor:
Zixia Cao1 zixia.cao@ucdenver.edu, Ruiliang Yan2 Ruiliang.Yan@tamuc.edu
Publikováno v:
Journal of Public Policy & Marketing. Spring2016, Vol. 35 Issue 1, p58-75. 18p. 6 Charts, 2 Graphs.
Autor:
Zixia Cao1 zcao@wtamu.edu
Publikováno v:
AMA Summer Academic Conference Proceedings. 2013, Vol. 24, p200-201. 2p.
Autor:
Zixia Cao, Ruiliang Yan
Publikováno v:
Industrial Marketing Management. 67:148-157
In this paper, we investigate an under-researched issue by examining the financial performances of both partner firms in a brand alliance. We find that a participating firm's brand value and other brand characteristics are associated with not only it
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf2607dca746f7d505ff8ba493e7b6e2
https://doi.org/10.1016/j.indmarman.2017.09.013
https://doi.org/10.1016/j.indmarman.2017.09.013
Autor:
Zixia Cao1 zcao@wtamu.edu, Sorescu, Alina2 asorescu@tamu.edu
Publikováno v:
Marketing Science. Nov/Dec2013, Vol. 32 Issue 6, p939-959. 21p.