Zobrazeno 1 - 10
of 95
pro vyhledávání: '"Zheng, Zhenzhe"'
Autor:
Gong, Zhen, Niu, Lvyin, Zhao, Yang, Xu, Miao, Zheng, Zhenzhe, Zhang, Haoqi, Zhang, Zhilin, Wu, Fan, Bai, Rongquan, Yu, Chuan, Xu, Jian, Zheng, Bo
Online bidding and auction are crucial aspects of the online advertising industry. Conventionally, there is only one slot for ad display and most current studies focus on it. Nowadays, multi-slot display advertising is gradually becoming popular wher
Externí odkaz:
http://arxiv.org/abs/2403.02607
Autor:
Li, Haoming, Huo, Yusen, Dou, Shuai, Zheng, Zhenzhe, Zhang, Zhilin, Yu, Chuan, Xu, Jian, Wu, Fan
In online advertising, advertisers participate in ad auctions to acquire ad opportunities, often by utilizing auto-bidding tools provided by demand-side platforms (DSPs). The current auto-bidding algorithms typically employ reinforcement learning (RL
Externí odkaz:
http://arxiv.org/abs/2402.15102
Pervasive mobile AI applications primarily employ one of the two learning paradigms: cloud-based learning (with powerful large models) or on-device learning (with lightweight small models). Despite their own advantages, neither paradigm can effective
Externí odkaz:
http://arxiv.org/abs/2311.11083
Motivated by practical constraints in online advertising, we investigate single-parameter auction design for bidders with constraints on their Return On Investment (ROI) -- a targeted minimum ratio between the obtained value and the payment. We focus
Externí odkaz:
http://arxiv.org/abs/2310.02064
Automated bidding, an emerging intelligent decision making paradigm powered by machine learning, has become popular in online advertising. Advertisers in automated bidding evaluate the cumulative utilities and have private financial constraints over
Externí odkaz:
http://arxiv.org/abs/2301.13020
Autor:
Lv, Hongtao, Zhang, Zhilin, Zheng, Zhenzhe, Liu, Jinghan, Yu, Chuan, Liu, Lei, Cui, Lizhen, Wu, Fan
Digital advertising constitutes one of the main revenue sources for online platforms. In recent years, some advertisers tend to adopt auto-bidding tools to facilitate advertising performance optimization, making the classical \emph{utility maximizer}
Externí odkaz:
http://arxiv.org/abs/2211.16251
In mechanism design, it is challenging to design the optimal auction with correlated values in general settings. Although value distribution can be further exploited to improve revenue, the complex correlation structure makes it hard to acquire in pr
Externí odkaz:
http://arxiv.org/abs/2209.09005
Machine learning models have been deployed in mobile networks to deal with massive data from different layers to enable automated network management and intelligence on devices. To overcome high communication cost and severe privacy concerns of centr
Externí odkaz:
http://arxiv.org/abs/2209.00195
Autor:
Chen, Dagui, Yan, Qi, Chen, Chunjie, Zheng, Zhenzhe, Liu, Yangsu, Ma, Zhenjia, Yu, Chuan, Xu, Jian, Zheng, Bo
A contemporary feed application usually provides blended results of organic items and sponsored items~(ads) to users. Conventionally, ads are exposed at fixed positions. Such a static exposure strategy is inefficient due to ignoring users' personaliz
Externí odkaz:
http://arxiv.org/abs/2205.15759
For the scalability of industrial online advertising systems, a two-stage auction architecture is widely used to enable efficient ad allocation on a large set of corpus within a limited response time. The current deployed two-stage ad auction usually
Externí odkaz:
http://arxiv.org/abs/2111.05555