Výsledky vyhledávání - "Zhen-Jian Kang"

A Study on the Effect of Product Attributes and Influencer Attributes on Purchase Intention in China Internet Shopping Mall Environment: Focused on Moderating Effect of Self-Congruity

Autor: Sung-Jun Yoon, Zhen-Jian Kang, Won-Sik Jung

Publikováno v: Journal of Korea Culture Industry. 21:37-48

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::8534d0a07049d3335836aa22aad69412
https://doi.org/10.35174/jkci.2021.09.21.3.37

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