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pro vyhledávání: '"Zha, Dongmei"'
Publikováno v:
Qualitative Market Research: An International Journal, 2024, Vol. 27, Issue 4, pp. 650-681.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/QMR-05-2023-0070
Publikováno v:
In Industrial Marketing Management July 2024 120:247-272
Publikováno v:
The Emerald Handbook of Multi-Stakeholder Communication
Publikováno v:
In Journal of Business Research November 2023 167
Publikováno v:
Qualitative Market Research: An International Journal, 2022, Vol. 25, Issue 2, pp. 205-232.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/QMR-09-2021-0118
Akademický článek
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Making sense of sensory brand experience: Constructing an integrative framework for future research.
Autor:
Zha, Dongmei1 (AUTHOR), Foroudi, Pantea1 (AUTHOR) p.foroudi@mdx.ac.uk, Jin, Zhongqi1 (AUTHOR), Melewar, T.C.1 (AUTHOR)
Publikováno v:
International Journal of Management Reviews. Jan2022, Vol. 24 Issue 1, p130-167. 38p. 4 Diagrams, 8 Charts.
Autor:
Zha, Dongmei1 (AUTHOR), Melewar, T.C.1 (AUTHOR), Foroudi, Pantea1 (AUTHOR) P.Foroudi@mdx.ac.uk, Jin, Zhongqi1 (AUTHOR)
Publikováno v:
International Journal of Management Reviews. Jul2020, Vol. 22 Issue 3, p287-317. 31p. 1 Diagram, 5 Charts, 1 Graph.
Autor:
Zha, Dongmei, Marvi, Reza, Foroudi, Pantea, Dennis, Charles, Ueno, Akiko, Jin, Zhongqi, Melewar, T. C.
Based on the overarching research purpose of this paper centered around building a new CX conceptual framework, the research objectives are: (1) to identify the main knowledge structure of customer experience; (2) to understand how the knowledge stru
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=core_ac_uk__::2b26a846320f248e330d9da5a7ab8dc4
Publikováno v:
Academy of Management Annual Meeting Proceedings; 2024, Vol. 2024 Issue 1, pN.PAG-N.PAG, 1p