Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Zeynep Bilgin"'
Autor:
Gábor Nagy, Zeynep Bilgin-Wührer, Houcine Akrout, Eleni Lioliou, Katharina Maria Hofer, József Berács
Publikováno v:
Journal of Small Business Management. :1-48
Publikováno v:
AIAA AVIATION 2022 Forum.
Autor:
M. Özgür GÜNGÖR, F. Zeynep BILGIN
Publikováno v:
Eurasian Journal of Business and Economics, Vol 4, Iss 7, Pp 81-97 (2011)
Organizations of today are aware of the necessity to communicate with customers beyond learning about their satisfaction, loyalty or complaints. The closest way is focusing on customer involvement, a general term used for capturing the responses, adv
Externí odkaz:
https://doaj.org/article/7b0de10c482b41ebaea97188ffee8824
Understanding the customer has been the focus of attention of businesses and academia for many decades. Starting in 1960s, complex buyer behavior models developed by Nicosia, by Howard and Sheth (1969), were followed by Engel, Blackwell and Miniard i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::398b7e77dc6c52c2c6418bc4582f15f8
https://doi.org/10.1108/978-1-80043-388-520201012
https://doi.org/10.1108/978-1-80043-388-520201012
Autor:
Ven Sriram, Zeynep Bilgin
Publikováno v:
Marmara Üniversitesi Avrupa Topluluğu Enstitüsü Avrupa Araştırmaları Dergisi. 10:137-161
As the influence of regional economic blocs in world trade continues to grow, many countries, particularly from emerging markets, feel the pressure to join these regional agreements. The belief is that by joining them, the access to the member countr
Publikováno v:
Journal of Euromarketing. 19:227-246
Publikováno v:
Scientometrics. 84:845-862
This study does a bibliometric analysis based on keywords of conference proceedings. Scientometric investigations of conference proceedings are a new and innovative, not very common approach. The studies and papers presented may be interpreted as ear
Autor:
Zeynep Bilgin
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319173221
One of the most fundamental decisions in international marketing revolves around the selection of the market entry strategy based on various distribution alternatives available in the foreign market. The basic concern of this paper is to outline (1)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::56db28cf4264635539f573d336dbb4fa
https://doi.org/10.1007/978-3-319-17323-8_109
https://doi.org/10.1007/978-3-319-17323-8_109
Publikováno v:
Services Marketing Quarterly. 19:15-29
(1999). Service Quality and Relationship-Oriented Outcomes in the Hair-Care Services: An Analysis of Differences Between Males and Females. Journal of Professional Services Marketing: Vol. 19, No. 1, pp. 15-29.
Publikováno v:
Thunderbird International Business Review. 40:563-583
This article empirically investigated the invariance and discriminant validity of a six-factor leadership model across two very divergent cultures: the United States and Turkey. In conjunction with the rationalist approach to international management