When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects

Autor: Zeph M. C. van Berlo, Marijn H. C. Meijers, Jiska Eelen, Hilde A. M Voorveld, Martin Eisend

Publikováno v: Journal of Advertising. :1-18

Creative media advertising is a specific type of unconventional advertising in which a regular physical object serves as a medium to carry an advertising message. To better understand the workings of this type of advertising, we conducted a meta-anal

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fe874bb05eb2571f7f826a95d382fcd0
https://doi.org/10.1080/00913367.2023.2186986

Adolescents and handheld advertising: The roles of brand familiarity and smartphone attachment in the processing of mobile advergames

Autor: E.A. van Reijmersdal, Esther Rozendaal, Zeph M. C. van Berlo

Publikováno v: Journal of Consumer Behaviour, 19, 5, pp. 438-449
Journal of Consumer Behaviour, 19, 438-449
Journal of Consumer Behaviour, 19(5), 438-449. John Wiley & Sons

Contains fulltext : 219409.pdf (Publisher’s version ) (Open Access) Many adolescents are inseparable from their smartphones on which they are often confronted with covert advertising-like mobile advergames. This study explores the roles of brand fa

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::60af8840fcaac163ce623d8e9246ffd2
https://doi.org/10.1002/cb.1822

Development and Evaluation of a Virtual Reality Puzzle Game to Decrease Food Intake: Randomized Controlled Trial (Preprint)

Autor: Yunxin Liu, Angelos Stamos, Siegfried Dewitte, Zeph M C van Berlo, Laura N van der Laan

BACKGROUND Virtual reality (VR) has gained popularity in daily life, and VR food cues seem to elicit food cravings, similar to real food cues. However, little is known about the impact of VR food cues on actual food intake. OBJECTIVE In real life (RL

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::5701f4cce092a6d3f1181a2cd81b432d
https://doi.org/10.2196/preprints.31747

Effects of disclosing influencer marketing in videos: An eye tracking study among children in early adolescence

Autor: Eva A. van Reijmersdal, Ini Vanwesenbeeck, Liselot Hudders, Zeph M. C. van Berlo, Esther Rozendaal, Veroline Cauberghe

Publikováno v: Journal of Interactive Marketing, 49, 94-106. Elsevier
Journal of Interactive Marketing, 49, pp. 94-106
Journal of Interactive Marketing, 49, 94-106
Journal of Interactive Marketing, 49, 94-106. Elsevier Limited

Contains fulltext : 214794.pdf (Publisher’s version ) (Closed access) This study focused on the effects of sponsorship disclosure timing on children's ability to understand that social influencer videos are sponsored. The study also investigated ho

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::712a50eedeeff86f02b686ec4de0167b
https://dare.uva.nl/personal/pure/en/publications/effects-of-disclosing-influencer-marketing-in-videos-an-eye-tracking-study-among-children-in-early-adolescence(bf226b47-f326-46db-a841-a4f0fa2ac372).html

Big dating

Autor: Giulia Ranzini, Zeph M. C. van Berlo

Publikováno v: Proceedings of the 9th International Conference on Social Media and Society, SMSociety 2018, 390-394
STARTPAGE=390;ENDPAGE=394;TITLE=Proceedings of the 9th International Conference on Social Media and Society, SMSociety 2018
SMSociety
Van Berlo, Z M C & Ranzini, G 2018, Big dating : a computational approach to examine gendered self-presentation on Tinder . in Proceedings of the 9th International Conference on Social Media and Society, SMSociety 2018 . Association for Computing Machinery, pp. 390-394, 9th International Conference on Social Media and Society, SMSociety 2018, Copenhagen, Denmark, 18/07/18 . https://doi.org/10.1145/3217804.3217951

GPS-based dating apps have changed the way users find potential partners. Their minimalistic design, aimed at encouraging fast transitions between online match and offline encounter, leaves little space for users’ verbal self-presentation. As such,

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d450c3c963dd64433714a4a1cf5c7249
https://doi.org/10.1145/3217804.3217951