Zobrazeno 1 - 1
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pro vyhledávání: '"Zeng Jianqu"'
Publikováno v:
Journal of Business Strategy Finance and Management. 2:44-55
This paper examines the effect on consumer-purchase intentions of social media marketing components, including entertainment, engagement, eWOM, and trendiness. The study was conducted among Chinese consumers who have social media account and are awar
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f33271b1dea50f1ac91f4bb176e8cc95
https://doi.org/10.12944/jbsfm.02.01.06
https://doi.org/10.12944/jbsfm.02.01.06
