Zobrazeno 1 - 10
of 26
pro vyhledávání: '"Zeliha Eser"'
Autor:
Zerrin Tüfekçi, A/Prof Zeliha Eser
Publikováno v:
International Dental Journal, Vol 73, Iss , Pp S15-S16 (2023)
Aim or Purpose: Beside the treatment services provided in dental clinics, relationship marketing and service quality within the scope of management should be emphasized in terms of patient satisfaction and patient loyalty (De Ruyter, Bloemer, and Pee
Externí odkaz:
https://doaj.org/article/f42f36a320214573a49a6db9dc26d34e
Publikováno v:
International Journal of Bank Marketing, 2016, Vol. 34, Issue 4, pp. 529-549.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJBM-04-2015-0043
Publikováno v:
Tourism Analysis. 27:219-232
"Thanatourism" refers to the management and organization of activities by people who visit death sites. This concept, however, does not sufficiently explain the management and organization of activities for people who want to see and feel the history
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2ad1bc9f362851358d05da95dcf3ee8e
https://doi.org/10.3727/108354222x16449628077720
https://doi.org/10.3727/108354222x16449628077720
Autor:
Alişan Baltaci, Zeliha Eser
Publikováno v:
Yüksek İhtisas Üniversitesi Sağlık Bilimleri Dergisi. 2:39-48
An Extended Alternative Compulsive Buying Behavior Assessment Tool Proposal This research aims to combine the two primarily used scales to measure compulsive buying behavior to achieve a broader-based measuring instrument. After applying the combined
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aab844188cab27d00b8c9e9df730dd19
https://doi.org/10.51261/yiu.2021.00034
https://doi.org/10.51261/yiu.2021.00034
Autor:
Alişan BALTACI, Zeliha ESER
Publikováno v:
Volume: 13, Issue: 25 181-212
Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Compulsive buying is a behavioral disorder that drives consumers to buy more than they need unintentionally. Negative feelings such as depression, sorrow, denial, lack of self-esteem, Etc., are stated as the reasons for this behavior. This research a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8ed9d2115635ac1445d03d34ccdafdf8
REKLAMLARDA ÜNLÜLERİN KULLANILMASININ TÜKETİCİLERİN MARKA TERCİHİNE OLAN ETKİSİ: NİTEL BİR ARAŞTIRMA
Publikováno v:
Pazarlama ve Pazarlama Araştırmaları Dergisi.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8315768cd75898daa98608b1946a1350
https://doi.org/10.15659/ppad.15.1.901232
https://doi.org/10.15659/ppad.15.1.901232
Autor:
Zeliha Eser, Aybike Tuba Özden
Publikováno v:
Marmara Business Review. 4:124-146
The purpose of the authors in this study was to analyze to what extent consumers’ sense of self and their ethnic origins influence their intentions of buying domestic products through the concept of ethnocentrism. For this purpose, data were collec
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1a30475b937b18b7621eb4793d2b470e
https://doi.org/10.35333/jrb.2019.58
https://doi.org/10.35333/jrb.2019.58
Autor:
Zeliha Eser, Aycan Duran Tekoğlu
Publikováno v:
Pazarlama ve Pazarlama Araştırmaları Dergisi.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8a88af54b9fbdf553cd4dd3058872945
https://doi.org/10.15659/ppad.14.3.942924
https://doi.org/10.15659/ppad.14.3.942924
Publikováno v:
British Food Journal. 120:2236-2249
Purpose The purpose of this paper is to examine the arousal of negative consumer emotions as a consequence of fast food consumption among individuals with restrained food consumption. Furthermore, a moderating effect of socio-cultural pressure to buf
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7115882fb2668b4a6bceb4cda32d74c7
https://doi.org/10.1108/bfj-11-2017-0634
https://doi.org/10.1108/bfj-11-2017-0634
Publikováno v:
International Journal of Bank Marketing. 34:529-549
Purpose– The purpose of this paper is to examine customer, management, and contact personnel perceptions of consumer-based brand equity (CBBE) and its dimensions utilizing a services branding triangle framework in the banking industry.Design/method
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::61c155a2ef08461cbb4357e792ef82c1
https://doi.org/10.1108/ijbm-04-2015-0043
https://doi.org/10.1108/ijbm-04-2015-0043