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pro vyhledávání: '"Zehner Brad"'
Autor:
Zehner Brad, Pletcher Gary
Publikováno v:
Marketing of Scientific and Research Organizations, Vol 25, Iss 3, Pp 81-101 (2017)
This article explores the relationships which transform new scientific knowledge into new commercial products, services, and ventures to create wealth creation. The major technology and marketing commercialization dilemmas are defined and addressed.
Externí odkaz:
https://doaj.org/article/9b47bad8382d4b00bd047f6851953242