Zobrazeno 1 - 10
of 28
pro vyhledávání: '"Zane Kearns"'
Publikováno v:
International Journal of Market Research. 47:65-74
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f9d3b2cb39247289e13eda3cd867ece1
https://doi.org/10.1177/147078530504700104
https://doi.org/10.1177/147078530504700104
Publikováno v:
Journal of Product & Brand Management. 12:52-65
Although managers can use panel data to monitor their brands’ performance in fast‐moving‐consumer‐goods categories, the regularities researchers have documented apply to stationary and unpartitioned marketplaces. However, the introduction of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7a19c9d7883abeafbc195a8c6db5898d
https://doi.org/10.1108/10610420310463135
https://doi.org/10.1108/10610420310463135
Publikováno v:
Journal of Food Products Marketing. 7:77-90
This paper presents the results of a choice experiment that encompassed the labelling options outlined in the Australian and New Zealand government's recently finalized mandatory labelling system for genetically modified foods (GMF's) and foods that
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b9454c541c79dfec18cbdf3547936537
https://doi.org/10.1300/j038v07n04_06
https://doi.org/10.1300/j038v07n04_06
Autor:
Zane Kearns
Publikováno v:
Australasian Marketing Journal. 11:100-101
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1697c738fb9f142908fa7ed71d2a7ba9
https://doi.org/10.1016/s1441-3582(03)70122-0
https://doi.org/10.1016/s1441-3582(03)70122-0
Autor:
Bound, John1 John.A.Bound@marketingscience.info
Publikováno v:
Marketing Bulletin. May2009, Vol. 20, p1-20. 20p. 8 Charts.
Autor:
Rubinson, Joel1 (AUTHOR) joel@thearf.org
Publikováno v:
Journal of Advertising Research. Jun2009, Vol. 49 Issue 2, p220-226. 7p. 7 Graphs.
Publikováno v:
International Journal of Market Research. 2005 Quarter 1, Vol. 47 Issue 1, p65-74. 10p. 2 Charts.
Autor:
Carter, Robert E.1 robert.carter@louisville.edu, Dixon, Andrea L.2 andrea.dixon@uc.edu, Moncrief, William C.3 b.moncrief@tcu.edu
Publikováno v:
Journal of Personal Selling & Sales Management. Fall2008, Vol. 28 Issue 4, p403-419. 17p. 1 Diagram, 8 Charts, 3 Graphs.
Autor:
Kazançoğlu, İpek1 ipek.savasci@ege.edu.tr, Üstündağli, Elif2 elif.ustundagli@ege.edu.tr, Baybars, Miray2 miray.baybars@ege.edu.tr
Publikováno v:
International Journal of Economic & Administrative Studies. Winter2012, Vol. 4 Issue 8, p159-182. 24p. 2 Diagrams, 3 Charts.
Autor:
Payan, Janice M.1
Publikováno v:
Marketing Management Journal. Spring2006, Vol. 16 Issue 1, p125-137. 13p.