Zobrazeno 1 - 10
of 288
pro vyhledávání: '"Zamazalová, Marcela"'
Publikováno v:
Management & Marketing; Apr2012, Vol. 7 Issue 1, p15-28, 14p
Autor:
Ngo, Son
The thesis focuses on the implementation and subsequent evaluation of Facebook and Instagram campaigns for a newly established online shop with women's clothing Fajnfashion. The theoretical part characterizes the social networks as a tool of online m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::f3d18ab0a4a851ccd5a577e3b4249bf3
http://www.nusl.cz/ntk/nusl-360240
http://www.nusl.cz/ntk/nusl-360240
Autor:
Henzlová, Denisa
This Bachelor Thesis on the topic of Product Placement in Audiovisual Creation with Application on Stream.cz describes, observes and compares the usage of product placement in conventional and online television. As a representative of the online tele
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::3ab31407d9cc306abe0e425da2d7b1b9
http://www.nusl.cz/ntk/nusl-361428
http://www.nusl.cz/ntk/nusl-361428
Autor:
Žabová, Jitka
This diploma thesis is focused on CSR (corporate social responsibility), the possibilities of this approach, which are offered by the market and its using particularly from the perspective of the smaller companies. The aim of this diploma thesis is t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::111a72dc598b73985c328f42f95fb09d
http://www.nusl.cz/ntk/nusl-359767
http://www.nusl.cz/ntk/nusl-359767
Autor:
Kuchařová, Michaela
This diploma thesis deals with the phenomenon of Czech fashion bloggers in terms of its impact on consumer buying behavior. It summarizes theoretical knowledge about blog, blogging, buying behavior and marketing communication tools that can be found
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::c2fb95401231c4e96e1bb873bddb066d
http://www.nusl.cz/ntk/nusl-359783
http://www.nusl.cz/ntk/nusl-359783
Autor:
Kúdelková, Andrea
The topic of the diploma thesis is testimonial and influencer marketing. The aim of this work is to find out whether influencer increases the likelihood of purchasing a healthy nutritional product for Slovak women aged 20-40 years, and also whether P
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::72f3d9ea8eee634fa1e4b931644c917e
http://www.nusl.cz/ntk/nusl-359147
http://www.nusl.cz/ntk/nusl-359147