Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Zaif Alexandra"'
Autor:
Zaif Alexandra, Cerchia Alina Elena
Publikováno v:
Risk in Contemporary Economy, Vol 1, Iss 1, Pp 119-127 (2019)
In the age of digital technology, companies around the world have to adapt their strategies to the new requirements and expectations of their consumers. The Internet has revolutionized traditional means of marketing, being a key factor in globalizati
Externí odkaz:
https://doaj.org/article/d13c79b988b449d6bb9b7dc58f500c4f
Autor:
Zaif Alexandra, Alina Elena Cerchia
Publikováno v:
Ovidius University Annals: Economic Sciences Series, Vol XVIII, Iss 1, Pp 422-427 (2018)
Brand equity is well known for playing a fundamental role in consumer`s puchasedecision,taking into consideration the fact that customers will have a more positive response whenfacing a well-known,familiar brand. The purpose of this paper is to revea
Externí odkaz:
https://doaj.org/article/cca03c2b72a94224a5728d542f36391e
Autor:
Zaif, Alexandra1 andra_zaif@yahoo.com, Cerchia, Alina Elena2 alina_cerchia@yahoo.com
Publikováno v:
Ovidius University Annals, Series Economic Sciences. 2019, Vol. 19 Issue 2, p614-620. 7p.
Autor:
Cerchia, Alina Elena1 alina_cerchia@yahoo.com, Zaif, Alexandra2 andra_zaif@yahoo.com
Publikováno v:
Ovidius University Annals, Series Economic Sciences. 2019, Vol. 19 Issue 2, p440-446. 7p.