Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Zahra Valipouri"'
Publikováno v:
مطالعات مدیریت راهبردی, Vol 13, Iss 51, Pp 265-287 (2022)
Aim and Introduction: The aim of this study is to design the pattern of sensory marketing (based on the senses) and its antecedents in the (Fast-Moving Consumer Goods) dairy industry. Brands competing in dairy industry require a clear emphasis on sen
Externí odkaz:
https://doaj.org/article/ebc481687d5148a696edeace0bbfa6d6
Publikováno v:
کاوشهای مدیریت بازرگانی, Vol 13, Iss 26, Pp 433-454 (2022)
Introduction: The purpose of this research is to design a process for increasing the sales and market share of dairy companies based on the sensory marketing model. The competition in the dairy industry is high, and the industry uses different method
Externí odkaz:
https://doaj.org/article/b1c42aeac0f844abaa406864f2a3f799