Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Zahra Afaq"'
Publikováno v:
SAGE Open, Vol 12 (2022)
Although traveler risk perception is a widely used term in the hospitality and tourism literature, the pandemic related risk perception of tourist destination lacks a clear conceptualization and measurement. This study develops and validates a six it
Externí odkaz:
https://doaj.org/article/bd926d216baa4ab48ea121457981dac9
Autor:
Amir Zaib Abbasi, Umair Rehman, Zahra Afaq, Mir Abdur Rafeh, Helmut Hlavacs, Mohammed A Mamun, Muhammad Umair Shah
Publikováno v:
JMIR Serious Games, Vol 9, Iss 4, p e30310 (2021)
BackgroundVideo games are expanding exponentially with their increased popularity among users. However, this popularity has also led to an increase in reported video game addiction. There may be consumer engagement–related factors that may influenc
Externí odkaz:
https://doaj.org/article/c75b1fbb05544d69bbdb093ad15d8c01
Autor:
Shahab Aziz, Zahra Afaq
Publikováno v:
Cogent Business & Management, Vol 5, Iss 1 (2018)
The purpose of this paper is to investigate the factors affecting individuals’ intentions to adopt Islamic banking. Most of the previous studies have used theory of reasoned action and theory of planned behaviour; however, decomposed theory of plan
Externí odkaz:
https://doaj.org/article/f12e2552f3b343bd93579fbf61c445cc
Publikováno v:
Journal of Consumer Marketing. 37:547-557
Purpose This study assessed the roles of atmospheric harmony, human crowding and sensation seeking towards hedonic value to determine re-patronage intention amongst mall consumers. Additionally, this study aims to investigate the moderating roles of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6bd4ee1f5abd8ab0b19664de0f07d1ba
https://doi.org/10.1108/jcm-09-2018-2847
https://doi.org/10.1108/jcm-09-2018-2847
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 31:81-104
PurposeThe purpose of this paper is to investigate the factors that affect one’s attitude and intentions towards family takaful schemes, apart from evaluating the mediating role of perceived trust in the relationship between perceived religiosity a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::544f6d624c051d3a03e0ea84dc6651dc
https://doi.org/10.1108/apjml-12-2017-0311
https://doi.org/10.1108/apjml-12-2017-0311
Autor:
Amir Zaib Abbasi, Umair Rehman, Zahra Afaq, Mir Abdur Rafeh, Helmut Hlavacs, Mohammed A Mamun, Muhammad Umair Shah
BACKGROUND Video games are expanding exponentially with their increased popularity among users. However, this popularity has also led to an increase in reported video game addiction. There may be consumer engagement–related factors that may influen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::894106df0845f46f355d88e15cf82290
https://doi.org/10.2196/preprints.30310
https://doi.org/10.2196/preprints.30310
Publikováno v:
Journal of Islamic Business and Management (JIBM). 10
The paper investigate the factors affecting individual’s intention towards purchase of family takaful ¯ schemes and to investigate the impact of media referent and word of mouth on subjective norms. The study also examines the influence of subject
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7e63f336445aea3026a851d7779ebde3
https://doi.org/10.26501/jibm/2020.1001-008
https://doi.org/10.26501/jibm/2020.1001-008
Publikováno v:
Marketing and Branding Research. 5:217-232
The current research aims to outspread the sensory marketing research by (1) examining whether gender incongruent scents evoke nostalgia in the customers and secondly, by exploring if nostalgia can inflict feelings of pleasure and arousal and thus dr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fb5e4d6ecc5ff830cf9bf2a2c89455f4
https://doi.org/10.33844/mbr.2018.60257
https://doi.org/10.33844/mbr.2018.60257