Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Zahia Moussaoui"'
Publikováno v:
Management Science Letters, Vol 8, Iss 4, Pp 217-224 (2018)
The aim of this article is to study the impact of marketing innovation and the visual and verbal ele-ments of packaging on customers purchase intentions. After a brief literature review, an empirical study is conducted among 140 customers of Coca-Col
Externí odkaz:
https://doaj.org/article/c165e40e88204882b0410a75591d6ea2
Publikováno v:
Management Science Letters, Vol 8, Iss 4, Pp 217-224 (2018)
The aim of this article is to study the impact of marketing innovation and the visual and verbal ele-ments of packaging on customers purchase intentions. After a brief literature review, an empirical study is conducted among 140 customers of Coca-Col
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a8fc04782e282f8ae801b6f43cb14350
https://doi.org/10.5267/j.msl.2018.2.004
https://doi.org/10.5267/j.msl.2018.2.004