Zobrazeno 1 - 10
of 74
pro vyhledávání: '"Zaborek, Piotr"'
Autor:
Zaborek, Piotr1 (AUTHOR) pzabore@sgh.waw.pl, Nowakowska, Dominika1 (AUTHOR)
Publikováno v:
Administrative Sciences (2076-3387). Nov2024, Vol. 14 Issue 11, p283. 21p.
Autor:
Halicki, Daniel1 (AUTHOR) danielhalicki8@gmail.com, Zaborek, Piotr2 (AUTHOR) pzabore@sgh.waw.pl, Meylan, Grégoire3 (AUTHOR) gregoire.meylan@fhnw.ch
Publikováno v:
Administrative Sciences (2076-3387). Aug2024, Vol. 14 Issue 8, p174. 24p.
Publikováno v:
International Journal of Management and Economics, Vol 58, Iss 2, Pp 121-142 (2022)
This research investigates the influence of brand and customer orientations on social media (SM) marketing engagement and how applications of SM in international marketing affect brand and firm performance in foreign markets. The study relies on a su
Externí odkaz:
https://doaj.org/article/8c559437949d4d38901a9659f1cf62cb
Publikováno v:
Gospodarka Narodowa. The Polish Journal of Economics. 311(3):46-66
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1067003
Autor:
Zaborek, Piotr1 (AUTHOR) pzabore@sgh.waw.pl, Napiórkowska, Anna1 (AUTHOR), Grudecka, Anna1 (AUTHOR), Witek-Hajduk, Marzanna1 (AUTHOR)
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. Oct2024, p1-40. 40p. 2 Illustrations.
Autor:
Zaborek, Piotr, Mazur, Jolanta
Publikováno v:
In Journal of Business Research November 2019 104:541-551
Autor:
Wierzbiński, Bogdan1 bwierzbinski@ur.edu.pl, Zaborek, Piotr2 piotr.zaborek@sgh.waw.pl, Wosiek, Małgorzata3 mwosiek@ur.edu.pl, Surmacz, Tomasz3 tsurmacz@ur.edu.pl
Publikováno v:
Entrepreneurial Business & Economics Review. Mar2023, Vol. 11 Issue 1, p93-112. 20p.
Autor:
Zaborek, Piotr, Kurzak-Mabrouk, Anna
Publikováno v:
Cracow Review of Economics & Management / Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie; 2024, Vol. 1005 Issue 3, p25-41, 17p
Autor:
Zaborek, Piotr, Mazur, Jolanta
Publikováno v:
Central European Management Journal. 26(4):64-88
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=766657
Autor:
Zaborek Piotr, Mazur Jolanta
Publikováno v:
International Journal of Management and Economics, Vol 53, Iss 3, Pp 82-106 (2017)
The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creat
Externí odkaz:
https://doaj.org/article/e847ca7d0a384f209ac3e573d81bcc12