Zobrazeno 1 - 10
of 110
pro vyhledávání: '"ZAPPING (Television)"'
Autor:
Becker, Maren1 (AUTHOR) mbecker@escp.eu, Scholdra, Thomas P.2 (AUTHOR) scholdra@wiso.uni-koeln.de, Berkmann, Manuel (AUTHOR), Reinartz, Werner J.3 (AUTHOR) mbecker@escp.eu
Publikováno v:
Journal of Marketing. Mar2023, Vol. 87 Issue 2, p275-297. 23p. 7 Charts, 3 Graphs.
Autor:
Van Meurs, Lex1
Publikováno v:
Journal of Advertising Research. Jan/Feb98, Vol. 38 Issue 1, p43-53. 11p. 1 Black and White Photograph, 2 Diagrams, 2 Charts.
Autor:
Metzger, Gale1
Publikováno v:
Journal of Advertising Research. Apr/May86, Vol. 26 Issue 2, pRC-8-RC-12. 5p.
Autor:
Heeter, Carrie1, Greenberg, Bradley S.2
Publikováno v:
Journal of Advertising Research. Apr/May85, Vol. 25 Issue 2, p15. 5p.
Autor:
Kaplan, Barry M.1,2
Publikováno v:
Journal of Advertising Research. Apr/May85, Vol. 25 Issue 2, p9. 4p.
Autor:
Gil-Saura, Irene1 Irene.Gil@uv.es, Ruiz-Molina, María Eugenia1 M.Eugenia.Ruiz@uv.es, Berenguer-Contrí, Gloria1 Gloria.Berenguer@uv.es
Publikováno v:
Universia Business Review. 2008, Issue 18, p68-85. 17p. 4 Color Photographs, 7 Charts, 1 Graph.
Autor:
Cronin, John J.
Publikováno v:
Journal of Current Issues & Research in Advertising (CTC Press). Fall95, Vol. 17 Issue 2, p69. 7p.
Publikováno v:
IEEE Transactions on Consumer Electronics. Nov2018, Vol. 64 Issue 4, p418-423. 6p.
Autor:
Gázquez Abad, Juan Carlos1 jcgazque@ual.es, Jiménez Castillo, David1, Sáez González, Elvira1, Sánchez Pérez, Manuel1
Publikováno v:
Revista Española de Investigación de Marketing ESIC. sep2010, Vol. 14 Issue 2, p31-65. 36p.
Autor:
Tauber, Edward M.
Publikováno v:
Journal of Advertising Research. Apr/May85, Vol. 25 Issue 2, p5. 1p.