Zobrazeno 1 - 10
of 24
pro vyhledávání: '"Zübeyir Çelik"'
Autor:
Reha Saydan, Zübeyir Çelik
Publikováno v:
Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Iss 63, Pp 72-88 (2024)
The aim of this study is to examine the research models of doctoral theses published on brands subject in 2020-2023. For this aim, the content analysis of the doctoral theses retrieved from the database of the YÖK National Thesis Centre was carried
Externí odkaz:
https://doaj.org/article/3a71d87b8b71412c984dc62c8f6e2c15
Publikováno v:
Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Iss 58, Pp 118-133 (2022)
Product delivery by drone has become a topic of increasing interest in the academic community. The aim of this study is to provide information about the authors who conducted the studies, the countries where the studies were conducted, the years of t
Externí odkaz:
https://doaj.org/article/83bfefe64b84420794ce695470fa2ed5
Autor:
Zübeyir Çelik, İbrahim Aydın
Publikováno v:
Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, Vol 23, Iss 1, Pp 317-336 (2022)
This study examines the effect of using robot waiters in restaurants on consumers' behavioral intentions. For this aim, data were collected from 385 people using online questionnaire and experiment method. The data were analyzed using the SPSS 25 pac
Externí odkaz:
https://doaj.org/article/364a7d5af9104ee2a1180b8f888d710f
Autor:
Zübeyir ÇELİK, Azra BAYRAKTAR
Publikováno v:
Journal of Research in Business. 7:298-315
The aim of this study is to examine the effects of perceived value and brand image on brand loyalty, as well as the moderating role of celebrity-brand congruence, and vlogger-brand congruence on the effect of perceived value and brand image on brand
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ab7dae5f37a1a8a7af131c50d716210d
https://doi.org/10.54452/jrb.1011028
https://doi.org/10.54452/jrb.1011028
Autor:
Zübeyir Çelik, Gizem Eda Gülöz
Publikováno v:
Turk Turizm Arastirmalari Dergisi.
Mobil mağaza uygulamasını kullanan tüketicilerin davranışları araştırmacıların ilgisini çekmektedir. İlgili literatür incelendiğinde, algılanan kişisel yenilikçiliğin yeniden kullanma niyeti üzerindeki etkisinde mağaza atmosferi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9700c9d52c8c2bc7a58e7b04e5b7b8f2
https://doi.org/10.26677/tr1010.2023.1210
https://doi.org/10.26677/tr1010.2023.1210
Autor:
İbrahim AYDIN, Zübeyir ÇELİK
Publikováno v:
Equinox Journal of Economics Business and Political Studies.
Drone ile teslimat insanların pandemi sonrasında da temassız işlemleri tercih edeceği düşüncesine bağlı olarak şirketler açısından önemli fırsatlara neden olacaktır. Bu çalışmada, dronla teslimata dair algılanan güvenin kullanı
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0ab96623a5b0d6139cc7be15582d3aba
https://doi.org/10.48064/equinox.1254198
https://doi.org/10.48064/equinox.1254198
Publikováno v:
Journal of Research in Business.
This study aims to test the effect of buyers' relationships with each other according to demographic characteristics (gender, age, marital status, and monthly income) on their views on the benefits of smartphones. It also investigates which benefit t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ff075bdfb5032aafe867d74deae78cb7
https://doi.org/10.54452/jrb.1198590
https://doi.org/10.54452/jrb.1198590
Autor:
Zübeyir Çelik, İbrahim Aydın
Publikováno v:
Journal of Business Research - Turk. 4:3573-3585
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aa0631b60f7cd8cf70cfbf16e983d059
https://doi.org/10.20491/isarder.2021.1342
https://doi.org/10.20491/isarder.2021.1342
Autor:
Zübeyir ÇELİK
Publikováno v:
Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. :775-798
İlgili literatüre göre hem sayı hem de format olarak farklı marka mimarisi stratejileri vardır. Çeşitli özellikli ürünler için fonksiyonel, deneyimsel ve sembolik kavramlarla çeşitli marka mimarisi stratejilerini izlemek mümkündür. B
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b45681b785c338aefcfd94ff4445b65f
https://doi.org/10.18070/erciyesiibd.798043
https://doi.org/10.18070/erciyesiibd.798043
Autor:
Ibrahim Aydın, ZÜBEYİR ÇELİK
Publikováno v:
Business & Management Studies: An International Journal. 9:1422-1436
Buçalışmanın amacı, perakendecilikte drone ile ürün teslimatının tüketicilerindavranışsal niyetleri üzerindeki etkisini incelemektir. Online anket ve deneyyöntemi kullanılarak katılımcılardan toplanan 404 veri için istatistikselana
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f4f5bf1e70cc7e3499c78cfc150ece20
https://doi.org/10.15295/bmij.v9i4.1919
https://doi.org/10.15295/bmij.v9i4.1919