Výsledky vyhledávání - "Yvonne Kabeya Saini"

Brand positioning and business performance of alcoholic beverage firms in an emerging market context: the mediation effect of brand equity

Autor: Leeford Edem Kojo Ameyibor, Yvonne Kabeya Saini, Peter Anabila

Publikováno v: International Journal of Wine Business Research. 34:133-154

Purpose This study aims to investigate the relationship between brand positioning and business performance, as well as the mediation effect of brand equity between them within the context of Ghana’s alcoholic beverages industry. Design/methodology/

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::0368237e2891295fc5050b9581bfa421
https://doi.org/10.1108/ijwbr-11-2020-0056

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Evaluating key antecedents and consequences of the perceived helpfulness of online consumer reviews: A South African study

Autor: Molise Moloi, Emmanuel Silva Quaye, Yvonne Kabeya Saini

Publikováno v: Electronic Commerce Research and Applications. 54:101172

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::69ca7917e271a71f3e826dbd63fdafff
https://doi.org/10.1016/j.elerap.2022.101172

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