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pro vyhledávání: '"Yusuf Efendi Sinaga"'
Autor:
Yusuf Efendi Sinaga, Nicholas Marpaung
Publikováno v:
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN. 3:83-97
This study aims to determine the effect of visual merchandising and price discounts on impulse buying (Study on Matahari Plaza Medan Fair consumers). The influence between the related variables, namely visual merchandising and price discounts, will b