Zobrazeno 1 - 1
of 1
pro vyhledávání: '"YusmanYacob YusmanYacob"'
Publikováno v:
The Journal of Social Sciences Research. :231-234
Co-creation is described as the involvement of consumers as active members in the sellers’ firms for the creation of value benefitting both parties. Connecting value co-creation with cooperative members in Malaysia however is new in the literature