Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Yuri Peers"'
Publikováno v:
Journal of the Academy of Marketing Science, 51(2), 393-417. Springer New York
Wiegand, N, Peers, Y & Bleier, A 2023, ' Software Multihoming to Distal Markets: Evidence of Cannibalization and Complementarity in the Video Game Console Industry ', Journal of the Academy of Marketing Science, vol. 51, no. 2, pp. 393-417 . https://doi.org/10.1007/s11747-022-00893-4
Wiegand, N, Peers, Y & Bleier, A 2023, ' Software Multihoming to Distal Markets: Evidence of Cannibalization and Complementarity in the Video Game Console Industry ', Journal of the Academy of Marketing Science, vol. 51, no. 2, pp. 393-417 . https://doi.org/10.1007/s11747-022-00893-4
Steady software supply is a crucial driver of platform sales. While publishers benefit from releasing software across multiple platforms to tap a greater market, platform manufacturers often seek exclusive release to differentiate from competitors. R
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7618d88fdbca44f36246737003903f5c
https://research.vu.nl/en/publications/2f9a34f5-85bd-4d5e-9b4f-3487e57ed20f
https://research.vu.nl/en/publications/2f9a34f5-85bd-4d5e-9b4f-3487e57ed20f
Publikováno v:
Marketing Science, 36(5), 792-809. INFORMS Institute for Operations Research and the Management Sciences
Marketing Science, 36(5), 792-809. INFORMS Inst.for Operations Res.and the Management Sciences
Peers, Y, van Heerde, H J & Dekimpe, M G 2017, ' Marketing Budget Allocation Across Countries: The Role of International Business Cycles ', Marketing Science, vol. 36, no. 5, pp. 792-809 . https://doi.org/10.1287/mksc.2017.1046
Marketing Science, 36(5), 792-809. INFORMS Inst.for Operations Res.and the Management Sciences
Peers, Y, van Heerde, H J & Dekimpe, M G 2017, ' Marketing Budget Allocation Across Countries: The Role of International Business Cycles ', Marketing Science, vol. 36, no. 5, pp. 792-809 . https://doi.org/10.1287/mksc.2017.1046
A key conundrum facing organizations is how to adjust marketing budgets in response to the business cycle. While most firms use procyclical spending (spending less during economic contractions), academic studies often recommend countercyclical spendi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ccac80d8ba1fb15ed99b3ee8c2bc68ba
https://doi.org/10.1287/mksc.2017.1046
https://doi.org/10.1287/mksc.2017.1046
Publikováno v:
Journal of Service Research, 19(1), 22-38. SAGE Publishing
Journal of Service Research, 19(1), 22-38. SAGE Publications Inc.
Journal of Service Research, 19(1), 22-38. SAGE Publications Inc.
For service providers, it is essential to understand how their business is affected by the macroeconomy. This is especially pressing for the tourism sector, the world’s largest export service, because the number of incoming visitors is likely to be
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::50559e1258fad21bf1efa22b63a47205
https://doi.org/10.1177/1094670515604846
https://doi.org/10.1177/1094670515604846
Publikováno v:
Peers, Y, Fok, D & Franses, P H 2012, ' Modeling Seasonality in New Product Diffusion ', Marketing Science, vol. 31, no. 2, pp. 351-364 . https://doi.org/10.1287/mksc.1110.0696
Marketing Science, 31(2), 351-364. INFORMS Inst.for Operations Res.and the Management Sciences
Marketing Science, 31(2), 351-364. INFORMS Institute for Operations Research and the Management Sciences
Marketing Science, 31(2), 351-364. INFORMS Inst.for Operations Res.and the Management Sciences
Marketing Science, 31(2), 351-364. INFORMS Institute for Operations Research and the Management Sciences
We propose a method to include seasonality in any diffusion model that has a closed-form solution. The resulting diffusion model captures seasonality in a way that naturally matches the original diffusion model's pattern. The method assumes that addi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2df456013958f22123844e5c5da436ef
https://doi.org/10.1287/mksc.1110.0696
https://doi.org/10.1287/mksc.1110.0696