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Autor:
Yung-Sung Chiang, 姜永淞
100
High accessibility to internet technology and popularization of focus media has given rise to various emerging subcultures among the younger generation who constantly seek novelty and unique lifestyles. The Otaku subculture is one such adole
High accessibility to internet technology and popularization of focus media has given rise to various emerging subcultures among the younger generation who constantly seek novelty and unique lifestyles. The Otaku subculture is one such adole
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/06941598433510307730
Autor:
Yung-Sung Chiang1 u158319@taipower.com.tw, Han-Jen Niu2
Publikováno v:
International Management Review. 2013, Vol. 9 Issue 1, p78-86. 9p.
Publikováno v:
Psychology & Marketing. 29:712-725
High accessibility to Internet technology and popularization of focus media has given rise to various emerging subcultures among the younger generation who constantly seek novelty. The otaku is such an adolescent subculture of avid collectors who hav