Zobrazeno 1 - 10
of 31
pro vyhledávání: '"Yung-Shen Yen"'
Autor:
Yung-Shen Yen, 顏永森
88
Internet grows rapidly, and it not only changes traditional information delivery systems, but also creates new business models. In other words, we can use network to exchange information today. Moreover, we can use it to buy or sell products
Internet grows rapidly, and it not only changes traditional information delivery systems, but also creates new business models. In other words, we can use network to exchange information today. Moreover, we can use it to buy or sell products
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/87430435171602138993
Autor:
Yung-Shen Yen
Publikováno v:
Journal of Marketing for Higher Education. :1-22
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3597246f7166dcaff02bccb2adad4802
https://doi.org/10.1080/08841241.2023.2199693
https://doi.org/10.1080/08841241.2023.2199693
Autor:
Yung-Shen Yen
Publikováno v:
Marketing Intelligence & Planning. 41:427-441
PurposeThis study aims to explore the impact of channel integration on usage intention through mobile applications (apps) for customers in grocery retailers. Moreover, the study examines the moderating effect of customer commitment in the model.Desig
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6deff02e8bf20ff6066b06eb2f5da17f
https://doi.org/10.1108/mip-02-2022-0056
https://doi.org/10.1108/mip-02-2022-0056
Autor:
Yung-Shen Yen
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 35:54-73
PurposeStructural equation modeling was conducted, and a sample with 577 consumers was investigated.Design/methodology/approachBased on the stimulus–organism–response (SOR) model, this study aims to explore how channel integration affects usage i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::84f4e3b274ff3d8aef8e20df128c7828
https://doi.org/10.1108/apjml-05-2021-0372
https://doi.org/10.1108/apjml-05-2021-0372
Autor:
Yung-Shen Yen
Publikováno v:
Aslib Journal of Information Management.
PurposeThis study is based on the stimulus–organism–response (SOR) model to examine how job demands and technology overload affect work stress for workers using video conferencing apps (VCAs) in organizations during the COVID-19 pandemic. Moreove
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b736ec7154f073c72cca73621343c5ed
https://doi.org/10.1108/ajim-07-2022-0344
https://doi.org/10.1108/ajim-07-2022-0344
Publikováno v:
Industrial Management & Data Systems. 120:903-922
PurposeThis study aims to explore the impact of social capital on job performance when workers interact with coworkers through social media in organizations.Design/methodology/approachStructural equation modeling was conducted, and a sample of 230 wo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6e83fb712a3bf249f5ee82af989cb7dc
https://doi.org/10.1108/imds-09-2019-0473
https://doi.org/10.1108/imds-09-2019-0473
Autor:
Yung-Shen Yen
Publikováno v:
Management Decision. 58:428-447
Purpose Television (TV) shopping has notably changed human shopping behaviors. However, despite its significant advantages, TV shopping still faces many challenges in promoting customer purchase behavior. The purpose of this paper is to explore the s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::819383f4d078d43cd261f8431e9bf988
https://doi.org/10.1108/md-11-2016-0814
https://doi.org/10.1108/md-11-2016-0814
Autor:
Alexander Kluth, Yung-Shen Yen
Publikováno v:
Advances in Economics and Business. 7:65-68
This study aims to identify the potential factors for improvement and to generate optimization measures for the Omni-channel strategy. We used the fashion label 'Marc O'Polo', a premium brand in the world, as a study case. This study found that the O
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1a45f0e17d706a108730cad55e2d746b
https://doi.org/10.13189/aeb.2019.070201
https://doi.org/10.13189/aeb.2019.070201
Autor:
Daniek Feddema, Yung-Shen Yen
Publikováno v:
Theoretical Economics Letters. :415-423
This study aims to develop the Omni-channel strategy for the supermarket stores. We used Albert Heijn, a leading supermarket chain in the Netherlands, as the research case in the study. Currently, AH has set three goals for the Omni-channel services:
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::60a9aa9e4f2695e9441c5c4be380b17d
https://doi.org/10.4236/tel.2019.92029
https://doi.org/10.4236/tel.2019.92029
Autor:
Yung-Shen Yen
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 30:907-926
Purpose While the idea that consumer ethnocentrism influences the willingness to buy domestic products is a well-known assumption for marketers, the purpose of this paper is to examine the moderating effect of consumer ethnocentrism on the willingnes
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::839605f11f14c16407c7429bd255ec65
https://doi.org/10.1108/apjml-09-2017-0226
https://doi.org/10.1108/apjml-09-2017-0226