Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Yun-Chia Tang"'
Autor:
Yun-Chia Tang1, Chin-Ching Yin2 yinqinqing1983@gmail.com
Publikováno v:
AMA Summer Academic Conference Proceedings. 2023, Vol. 34, p36-38. 3p.
Publikováno v:
NTU Management Review. Dec2021, Vol. 31 Issue 3, p161-201. 41p.
Publikováno v:
Journal of Management & Systems. Jul2021, Vol. 28 Issue 3, p341-373. 33p.
Publikováno v:
Journal of Research in Interactive Marketing. 16:259-276
PurposeThis paper aims to propose several characteristics of check-in services and investigates whether these characteristics influence customer perceived utilitarian and hedonic values. These perceived values mediate the influences of check-in servi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9f55b4f46ca24db0526266c8b736b365
https://doi.org/10.1108/jrim-03-2021-0062
https://doi.org/10.1108/jrim-03-2021-0062
Publikováno v:
Journal of Business Research. 161:113799
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::53a8b6eb124eb29d2dfe32eaaabf42f9
https://doi.org/10.1016/j.jbusres.2023.113799
https://doi.org/10.1016/j.jbusres.2023.113799
Autor:
Xiu-Ming Loh, Voon-Hsien Lee, Lai-Ying Leong, Eugene Cheng-Xi Aw, Tat-Huei Cham, Yun-Chia Tang, Jun-Jie Hew
Publikováno v:
Journal of Business Research. 159:113726
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::33b05091453ffe53dbb9ddf64b23d8f5
https://doi.org/10.1016/j.jbusres.2023.113726
https://doi.org/10.1016/j.jbusres.2023.113726
Publikováno v:
Electronic Commerce Research and Applications. 58:101252
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6a63a4a92eeddc937ff6e3d4b1de1bab
https://doi.org/10.1016/j.elerap.2023.101252
https://doi.org/10.1016/j.elerap.2023.101252
Publikováno v:
Journal of Interactive Marketing. 41:14-27
This study investigates the links among color, price, and patronage intention on the Internet. With regard to the effects of a store website's background colors and product prices, the interactions of background colors and price levels may influence
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::55c9b09436e86e85dd4fb1a9f5d68369
https://doi.org/10.1016/j.intmar.2017.08.001
https://doi.org/10.1016/j.intmar.2017.08.001
Publikováno v:
Service Business. 12:601-619
With the advances of the roles of business stories in marketing, two issues remain unclear: How do consumers evaluate story elements on services? Do usefulness and affect mediate the relationships between business story elements and brand attitude in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b44abfa385ec233171bd7abf55c289f0
https://doi.org/10.1007/s11628-017-0356-3
https://doi.org/10.1007/s11628-017-0356-3
Publikováno v:
European Journal of Marketing. 51:1248-1265
Purpose The purpose of this study is to determine how and when choice variety influences consumers’ willingness to purchase, according to a personal emotion perspective. The choice paradox indicates that although having many choices can be benefici
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c53a9e9afe54a5dacd17a0dcb59a851b
https://doi.org/10.1108/ejm-01-2015-0022
https://doi.org/10.1108/ejm-01-2015-0022