Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Yuliia Tymchenko"'
Autor:
Yuliia Tymchenko
Publikováno v:
Socio-Cultural Management Journal. 5:142-158
Introduction. Every day, the vast majority of society members are active consumers of various types of socio-cultural products. This gives a significant impetus to the more progressive development of the socio-cultural sphere and the need to improve
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::827dcd81843f3f691bbe973e276e7829
https://doi.org/10.31866/2709-846x.2.2022.267542
https://doi.org/10.31866/2709-846x.2.2022.267542
Publikováno v:
Eastern-European Journal of Enterprise Technologies. 5:89-99
This study considers the use of digitalization technologies in the management of marketing of a commercial company. As a result, the problem of bringing empirical knowledge about the importance of digitalization technologies in the company's marketin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a133794fc595eb311093158fbdec2acb
https://doi.org/10.15587/1729-4061.2022.265017
https://doi.org/10.15587/1729-4061.2022.265017
Autor:
Yuliia Tymchenko, Mariia Proskurina, Taras Hryhorchuk, Lesya Chervinska, Vadym Ratynskiy, Svitlana Shpylyk, Olga Krause, Iryna Pinyak, Iryna Lebedynets, Oleksandr Nosyriev
The object of research is the purchasing behavior of consumers of cultural products. The aim of the study is to determine the model of consumer decision-making about the purchase of cultural products, taking into account the emotional component under
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7c1c9e4d1418f107e0d1091d6c5f867c
https://zenodo.org/record/7913417
https://zenodo.org/record/7913417
