Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Yulia Nevskaya"'
Autor:
Paulo Albuquerque, Yulia Nevskaya
Publikováno v:
Customer Needs and Solutions. 9:1-24
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8af7dcc4d414023779e889bb80710873
https://doi.org/10.1007/s40547-022-00127-2
https://doi.org/10.1007/s40547-022-00127-2
Publikováno v:
Marketing Science. 40:508-526
We show that a simple, nontiered loyalty program can substantially increase customer lifetime value and that most of this benefit comes from increasing customer retention.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f67ae05b7a2cc249825748a5720cbfda
https://doi.org/10.1287/mksc.2020.1268
https://doi.org/10.1287/mksc.2020.1268
Autor:
Yulia Nevskaya, Paulo Albuquerque
Publikováno v:
Journal of Marketing Research. 56:379-400
Several industries have recently been criticized by parents, think tanks, and governments for creating product environments that lead to excessive screen usage. If firms do not properly manage product usage, demand may drop, and public policy makers
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e3d0700f0574fb10a1571b17dd9edd60
https://doi.org/10.1177/0022243718821698
https://doi.org/10.1177/0022243718821698
Autor:
Yijun Chen, Yulia Nevskaya
Publikováno v:
SSRN Electronic Journal.
Online connectivity and other technologies provide academic researchers and practitioners with unprecedented access to data on social interactions between consumers in the process of adoption and consumption of products, services, and ideas. In many
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a1e081f8909623aeeb8ab49a71af7d3d
https://doi.org/10.2139/ssrn.3502849
https://doi.org/10.2139/ssrn.3502849
Publikováno v:
SSRN Electronic Journal.
We examine the effectiveness of a customer loyalty program with a non-tiered reward structure. We use a unique data set consisting of all transactions at a chain of hair salons from both before and after the implementation of the loyalty program. We
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6bb231228d3c190e789b764ac916cd13
https://doi.org/10.2139/ssrn.2759888
https://doi.org/10.2139/ssrn.2759888
Autor:
Paulo Albuquerque, Yulia Nevskaya
Publikováno v:
SSRN Electronic Journal.
The paper proposes a demand model of product usage in continuous time. Our setting is flexible enough to simultaneously explain usage frequency, duration of usage, and consumer response to product features and firm’s actions. Based on product usage
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::20cea24ec22afcbfba764ff13fc36fbd
https://doi.org/10.2139/ssrn.2098915
https://doi.org/10.2139/ssrn.2098915
Autor:
Yulia Nevskaya, Paulo Albuquerque
Publikováno v:
SSRN Electronic Journal.
We propose a dynamic model to explain product usage in categories characterized by frequent updates and progression of consumer involvement. In our setting, product updates introduce additional content that, to be fully enjoyed, requires increasing c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6752ce2894ae306b9bd07dfb55f717bb
https://doi.org/10.2139/ssrn.1960020
https://doi.org/10.2139/ssrn.1960020