Zobrazeno 1 - 10
of 31
pro vyhledávání: '"Yuhua (Jake) Liang"'
Publikováno v:
Studies in Communication, Media, Vol 6, Iss 3, Pp 240-261 (2017)
On contemporary online news sites, readers are simultaneously exposed to journalistic articles and social reactions toward these messages. Two online experiments (N = 252) addressed whether negative user reactions can attenuate the persuasive influen
Externí odkaz:
https://doaj.org/article/5e6fb36f2d1f4e88b51320a043c6923c
Autor:
Yuhua (Jake) Liang, Seung-Cheol Lee
Publikováno v:
Computers in Human Behavior. 90:351-356
The current study investigates the effectiveness of sequential-request strategies that robots may employ to persuade humans. Specifically, this study focuses on the foot-in-the-door technique, whereby a small request is made first and is then followe
Publikováno v:
Journal of Applied Communication Research. 46:135-154
This study demonstrates how communication research can be strategically applied to address environmental problems in modern societies. To accomplish this goal, this research advances an integrated communication model based on psychological reactance
Autor:
Yuhua (Jake) Liang, Seung-Cheol Lee
Publikováno v:
International Journal of Social Robotics. 9:379-384
People vary in the extent to which they report fear toward robots, especially when they perceive that the robot is autonomous or has artificial intelligence. This research examines a specific form of sociological fear, which we name as fear of autono
Publikováno v:
Environmental Communication. 12:541-557
In three phases, this study identifies and evaluates the major messages being used in communication campaigns focused on the ongoing drought in California. A literature review in Phase 1 resulted in a typology of 12 message strategies. Following this
Autor:
Riva Tukachinsky, Yuhua (Jake) Liang
Publikováno v:
Communication Research Reports. 34:201-210
This research applies narrative persuasion theory to participatory websites. Specifically, the study examines the joint effect of online review structure (narrative/nonnarrative) and source attributes (expert/nonexpert) on attitude strength (attitude
Publikováno v:
Studies in Communication, Media, Vol 6, Iss 3, Pp 240-261 (2017)
On contemporary online news sites, readers are simultaneously exposed to journalistic articles and social reactions toward these messages. Two online experiments (N = 252) addressed whether negative user reactions can attenuate the persuasive influen
Autor:
Yuhua (Jake) Liang
Publikováno v:
Computers in Human Behavior. 64:463-471
This research challenges the presumption that reading online reviews solely affect reader attitudes toward a prospective decision. Instead, readers may strategically select and read reviews after a decision. This research advances and tests hypothese
Autor:
Yuhua (Jake) Liang, Seung-Cheol Lee
Publikováno v:
Artificial Intelligence and Inclusive Education ISBN: 9789811381607
Integrating robots into the educational environment offers tremendous opportunities to support and augment learning. However, building trust between human users and robots can be a challenge for inclusive education, as females, minorities, and the le
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::706cd7c63646a5dfd07ba7901234fb8b
https://doi.org/10.1007/978-981-13-8161-4_6
https://doi.org/10.1007/978-981-13-8161-4_6
Autor:
Yuhua (Jake) Liang, Kerk F. Kee
Publikováno v:
New Media & Society. 20:272-292
This research addresses the problem of promoting information diffusion, the extent to which information spreads, on social media platforms. Utilizing the number of views, comments, and shares as indicators of diffusion, we developed and validated an