Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Yucxhi Zhang"'
Publikováno v:
MIS Quarterly. 44:957-982
As the online channel is crucially important, traditional offline retail stores seek to induce their existing consumers to buy online with incentives (i.e., offline-to-online targeting). However, it is debatable whether such targeting is truly effect
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::94f4a93251d5302599e8f3b1bc603774
https://doi.org/10.25300/misq/2020/15630
https://doi.org/10.25300/misq/2020/15630
