Zobrazeno 1 - 10
of 30
pro vyhledávání: '"Yuan-shuh Lii"'
Publikováno v:
Administrative Sciences, Vol 12, Iss 1, p 30 (2022)
This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is employed with
Externí odkaz:
https://doaj.org/article/24689e4eca1140d5bc24ecb1bd99defe
Publikováno v:
Journal of Economics, Management and Trade. 29:66-71
Aims: Advertised reference prices are one of the contextual prices that have attracted substantial interest. This research proposes the moderating effect of point-of-purchase price information related to product line and other brand prices on consume
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::596f03e5aa1c8b8b541a6cdbf2d2515c
https://doi.org/10.9734/jemt/2023/v29i71105
https://doi.org/10.9734/jemt/2023/v29i71105
Publikováno v:
Asian Journal of Economics, Business and Accounting. 23:44-51
Aims: Price is one of the pivotal determinants when consumers make purchasing decisions. An unresolved issue in extant literature regarding factors that affect price referencing remains. The difficulty is in identifying types of price references that
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7c2ada37ca41bfa0c67a8ac68d5f46e5
https://doi.org/10.9734/ajeba/2023/v23i8953
https://doi.org/10.9734/ajeba/2023/v23i8953
Publikováno v:
Asian Journal of Economics, Business and Accounting. :214-222
Aims: This research provides a unique lens by offering a more comprehensive consideration of cause-related marketing (CRM) campaign effectiveness. Specifically, we propose that the relative effectiveness of contribution type (monetary vs. in-kind) ma
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4b2045cb1b20f032ad360feb31b4978a
https://doi.org/10.9734/ajeba/2022/v22i2230724
https://doi.org/10.9734/ajeba/2022/v22i2230724
Publikováno v:
Journal of Economics, Management and Trade. :67-77
Aims: Previous research has primarily focused on companies’ overall use of Facebook and message strategies on CSR-dedicated Facebook pages. The current research is developed to fill this gap in the literature. Specifically, we propose how the quant
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0621c14556b4597668aacc8e6d52a250
https://doi.org/10.9734/jemt/2022/v28i930440
https://doi.org/10.9734/jemt/2022/v28i930440
Publikováno v:
European Journal of Business and Management Research. 7:305-308
How can we help? This study is to propose how companies can provide help through corporate social responsibility (CSR) marketing strategies in the time of COVID-19 crisis. More specifically, the purpose of this research is to explore the relative eff
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3d9596cf30a1bc98e53a09368e4e3b8b
https://doi.org/10.24018/ejbmr.2022.7.4.1555
https://doi.org/10.24018/ejbmr.2022.7.4.1555
Publikováno v:
Asian Journal of Economics, Business and Accounting. :53-59
Given that how consumers perceive a corporate social responsibility (CSR) marketing strategy will influence their responses, this study hence enriches the knowledge about CSR marketing strategy by proposing the relative effectiveness of philanthropic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5d16e3a186e5ded1ecc707162da083d2
https://doi.org/10.9734/ajeba/2022/v22i2130688
https://doi.org/10.9734/ajeba/2022/v22i2130688
Autor:
Ching-hua Chou, Yuan-shuh Lii
Publikováno v:
Volume: 7, Issue: 1 1-17
Journal of Management Marketing and Logistics
Journal of Management Marketing and Logistics
Purpose- The purpose of this study is to explore the influence of SST interaction experiences on service quality, consumer satisfaction, and the subsequent behavioral intentions of electronic word-of-mouth and repurchase.Methodology- The research des
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::115282172f2581d0610aa8a9460ad912
https://doi.org/10.17261/pressacademia.2020.1193
https://doi.org/10.17261/pressacademia.2020.1193
Autor:
Yuan-Shuh Lii, Wen-Hua Huang
Publikováno v:
Proceeding of Japan International Business and Management Research Conference.
Our CSR (corporate social responsibility) activities and innovation initiatives complementary? From a resource-based perspective, managers would develop CSR and Innovation's business strategy to create heterogeneity and build sustainable competitive
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3f098943177e822de6646a042eecae18
https://doi.org/10.31098/jibm.v1i1.210
https://doi.org/10.31098/jibm.v1i1.210
The Moderating Effect of Social Capital on the Impact of Corporate Social Responsibility Initiatives
Autor:
Yuan-Shuh Lii, Hung-Mei Sun
Publikováno v:
Asian Journal of Economics, Business and Accounting. 6:1-16
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ed012deb3c68e7a4765cb3314dee8be9
https://doi.org/10.9734/ajeba/2018/39294
https://doi.org/10.9734/ajeba/2018/39294