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pro vyhledávání: '"Yu-Yin Yi"'
Publikováno v:
Journal of Service Science and Management. :393-409
This paper constructed a retailer-leading supply chain system considering the extended warranty (EW) with single manufacturer and single retailer to study the influence of network externality on retailer-leading supply chain coordination. First of al
Autor:
Ai-ping Zhang, Yu-yin Yi
Publikováno v:
2009 International Conference on Information Management, Innovation Management and Industrial Engineering.
The managerial incentive under network externality is studied by using game theory. The result shows that, the optimal managerial incentive is influenced by network externality. The larger network externality is, the smaller optimal managerial incent