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With the progress and popularity of smartphones, the promotion of transmission rate and coverage of mobile network, and the development of digitalization environment, people carrying a smartphone has become a normalcy. The trend of digital e
With the progress and popularity of smartphones, the promotion of transmission rate and coverage of mobile network, and the development of digitalization environment, people carrying a smartphone has become a normalcy. The trend of digital e
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/49144257762203094920
Autor:
Yu-TeTu Yu-TeTu, Tan-Kui Hsu
Publikováno v:
Information Management and Business Review. 5:181-193
Corporate brand image has been assessed as an important antecedent of customer commitment and loyalty. Corporate brands help companies achieving higher performance, such as sales. A poor brand image will lead to disaster, and lose customers. Marketin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1ae901e69378ab7a39de850496f79ae2
https://doi.org/10.22610/imbr.v5i4.1042
https://doi.org/10.22610/imbr.v5i4.1042
