Zobrazeno 1 - 2
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pro vyhledávání: '"Yu-Kai Peng"'
Autor:
Yu-Kai Peng, Tzong-Shyuan Tai, Chao-Yi Wu, Chung-Ying Tsai, Cheng-Chia Lee, Jia-Jin Chen, Ching-Chung Hsiao, Yung-Chang Chen, Huang-Yu Yang, Chieh-Li Yen
Publikováno v:
Scientific Reports, Vol 13, Iss 1, Pp 1-11 (2023)
Abstract With ageing populations, new elderly end-stage kidney disease (ESKD) cases rise. Unlike younger patients, elderly ESKD patients are less likely to undergo kidney transplant, and therefore the decision of receiving peritoneal dialysis (PD) an
Externí odkaz:
https://doaj.org/article/e21ac37f2410466f92fe5ae268a6abe0
Autor:
Yu-Kai Peng, 彭昱凱
103
The purpose of this research is exploring the influence of product type in cause-related marketing (CRM) on consumers’ attitude and purchase intention. Besides, we also explore the moderating effect of advertisement appeal and picture. Thi
The purpose of this research is exploring the influence of product type in cause-related marketing (CRM) on consumers’ attitude and purchase intention. Besides, we also explore the moderating effect of advertisement appeal and picture. Thi
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/5983yv
