Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Yu Chung L. Wang"'
Publikováno v:
Social Marketing Quarterly. 15:66-82
The Centers for Disease Control and Prevention's Youth Media Campaign designed VERB™ as an aspirational brand to increase physical activity among children aged 9–13 years. In the current study, we explore the influence of the VERB™ brand in the