Zobrazeno 1 - 10
of 32
pro vyhledávání: '"Youseok Lee"'
Publikováno v:
Asia Marketing Journal, Vol 19, Iss 3, Pp 45-74 (2017)
The current research proposes to fill a research gap by testing how reward uncertainty, different types of motivation, as well as individual risk-taking attitude affect consumers’ promotion participation. Being offered with an uncertain reward, rel
Externí odkaz:
https://doaj.org/article/67283b43d1a24e5e82524dbcb5e02c93
Publikováno v:
Journal of Business Research. 149:690-699
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bff28eacfb914e1d7d9f8b472265d46e
https://doi.org/10.1016/j.jbusres.2022.05.043
https://doi.org/10.1016/j.jbusres.2022.05.043
Publikováno v:
Journal of Business Research. 164:113947
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::25e1157c84de48b07adeaee03e6525aa
https://doi.org/10.1016/j.jbusres.2023.113947
https://doi.org/10.1016/j.jbusres.2023.113947
Publikováno v:
Asian Business & Management.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::228d04cae5ea4866a5e7e4351b4f7bfd
https://doi.org/10.1057/s41291-022-00196-0
https://doi.org/10.1057/s41291-022-00196-0
Publikováno v:
Internet Research. 32:1003-1022
PurposeThe purpose of this paper is to develop a predictive model for box office performance based on the textual information in movie scripts in the green-lighting process of movie production.Design/methodology/approachThe authors use Latent Dirichl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d95b4b51f939827c1af48374fdbd84bb
https://doi.org/10.1108/intr-11-2020-0651
https://doi.org/10.1108/intr-11-2020-0651
Publikováno v:
Journal of Business Research. 130:603-609
To ensure a movie's success, managers must understand why consumers buy tickets. Some are induced by trailers or movie posters while others are triggered by their friends' recommendations. Using Bass's (1969) terms, we may classify the former as inno
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d1ae0eee6b3c33fd1cace5aa3abf299a
https://doi.org/10.1016/j.jbusres.2019.08.044
https://doi.org/10.1016/j.jbusres.2019.08.044
Publikováno v:
Journal of Business Research. 126:35-47
This research shows that visual density on a digital display influences perceived heaviness and the evaluation of a product. In a given space of a digital display, presenting visual elements with high (vs. low) visual density leads consumers to feel
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::501478a88dacc79528cd8e0e8e3b9bca
https://doi.org/10.1016/j.jbusres.2020.12.041
https://doi.org/10.1016/j.jbusres.2020.12.041
Autor:
Jongdae Kim, Youseok Lee
Publikováno v:
Korean Journal of Marketing. 35:145-160
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7942e299440bddadabe94704e1b7ef5b
https://doi.org/10.15830/kjm.2020.35.4.145
https://doi.org/10.15830/kjm.2020.35.4.145
Publikováno v:
Journal of Consumer Studies. 31:245-267
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0afa68b3aa079c0a0d025b50b18e6c86
https://doi.org/10.35736/jcs.31.3.11
https://doi.org/10.35736/jcs.31.3.11
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 32:644-663
PurposeThis study clarifies the relationship between corporate social responsibility (CSR) news reports and firm value and identifies the mechanisms that constitute this relationship. Specifically, it identifies the roles of word of mouth (WOM) and t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::298dfe1a04462528f7e8188798ca3dad
https://doi.org/10.1108/apjml-06-2019-0352
https://doi.org/10.1108/apjml-06-2019-0352