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Publikováno v:
Decision Support Systems. :113998
Autor:
Youngeui Kim, Shin, Youngjoon
Publikováno v:
BIOLOGY EDUCATION. 47:302-309
Publikováno v:
Asia Pacific Journal of Information Systems. 27:139-155
As social media are increasingly being used as a marketing platform, electronic word-of-mouth (eWOM) has also become popular in both research and business areas. However, although many studies have examined the effect of eWOM, the products investigat