Výsledky vyhledávání - "Young Ran Cha"

PPL Strategy Comparison of British - American and K-POP music videos

Autor: Young Ran Cha

Publikováno v: The Journal of the Korea Contents Association. 13:170-180

This study compares and reviews PPL in domestic and foreign music videos with reference to possibility of connecting K-POP music videos and PPL in industrial perspective and establishes a successful PPL strategy for K-POP. For this, their success fac

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::bb2fff898f34acbfc3cbd5ac00a441c7
https://doi.org/10.5392/jkca.2013.13.10.170

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Strategic Use of SNS in PR for Improving Trust in Government Policy

Autor: Young Ran Cha

Publikováno v: The Journal of the Korea Contents Association. 13:103-116

Meanwhile, the governmental organization has been familiar with construction and method of one-way communication focused on public relation. As a result, it is true that there are few customers who have interest in, understand, and actively participa

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::9ec3ce2b49f66df64ba558d9ea370b34
https://doi.org/10.5392/jkca.2013.13.05.103

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Problems and Improvement of Restrictions of Ad for Pay TV Market

Autor: Young Ran Cha

Publikováno v: The Journal of the Korea Contents Association. 12:123-135

As contents go digital and networks go broadband, there are a lot of changes made to Ad market caused by multimedia and multichannel environment. While platforms as the contents distribution window are increasing, the reality is that additional Ad re

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::3767af80c09b677e93ab7c798f057d05
https://doi.org/10.5392/jkca.2012.12.08.123

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Audience Awareness of Virtual Advertising and Product Placement

Autor: Heebok Lee, Young-Ran Cha

Publikováno v: The Journal of the Korea Contents Association. 12:91-102

Virtual Advertising and Product Placement which had been brought up to strengthen the competitiveness of the contents and vitalize the Advertising Industry, especially broadcasting advertising were finally adopted. This is a study to review what the

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f9df9940b55b06d8b02470590547217b
https://doi.org/10.5392/jkca.2012.12.05.091

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Changes in Platform and Advertising Market in terms of the advent of 3D TV

Autor: Hee-Kyung Kim, Young-Ran Cha

Publikováno v: The Journal of the Korea Contents Association. 12:119-132

This study is to consider the major policy issues related to 3DTV in terms of the platform projects, not the terminal and equipment manufacture. It reviews what problems the 3D policy in terms of the platform projects has posed so far, and discusses

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a61110260f49a2a08f046aca74eafed8
https://doi.org/10.5392/jkca.2012.12.04.119

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Refusal to Dealing of Essential Facilities under Fair Trade Act -Focused on Adoption of Broadcasting Contents

Autor: Hee-Kyung Kim, Young-Ran Cha

Publikováno v: The Journal of the Korea Contents Association. 11:115-127

As broadcasting contents are recognized as a key competition means, there are issues raised such as improvement of terrestrial retransmission system, introduction of PAR in broadcasting market and so forth. Especially, in pay broadcasting market, str

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f8605339f46236fabfa43f61663588bc
https://doi.org/10.5392/jkca.2011.11.10.115

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