Zobrazeno 1 - 10
of 159
pro vyhledávání: '"Youjae Yi"'
Publikováno v:
Asia Marketing Journal, Vol 25, Iss 4, Pp 219-230 (2024)
Previous literature supports the importance of corporate social responsibility (CSR) by demonstrating its effects on various aspects of firm performance. However, the extent to which CSR contributes to social well-being, its original objective, has r
Externí odkaz:
https://doaj.org/article/e96b1500f9614b5bb347f0e09f243ba3
Publikováno v:
Asia Marketing Journal, Vol 23, Iss 1, Pp 29-62 (2021)
The current research develops and tests the theory that beliefs in economic mobility are affected by social capital at the community level, especially for low-income individuals. Integrating concepts from social capital and perceived economic mobilit
Externí odkaz:
https://doaj.org/article/93a58be32ffe466ca3502c637815fe9c
Publikováno v:
Asia Marketing Journal, Vol 21, Iss 2, Pp 1-19 (2019)
Prior studies on the effects of online consumer reviews have mainly focused on review valence, but little research has investigated how two–sided (both positive and negative) and one-sided (only positive) reviews influence consumers’ response to
Externí odkaz:
https://doaj.org/article/2d858aa44b4f4c4b84a095d43c809e86
Publikováno v:
Social Influence, Vol 13, Iss 4, Pp 223-239 (2018)
We explored a novel phenomenon where people in certain social contexts voluntarily consume high-calorie foods with the altruistic motive of making other people feel comfortable and pleasant. We hypothesized that people are likely to choose a high-cal
Externí odkaz:
https://doaj.org/article/e6fcb92ee7aa460dad7c3c6b63c33735
Autor:
Heekyung Lee, Youjae Yi
Publikováno v:
Asia Marketing Journal, Vol 20, Iss 3, Pp 17-38 (2018)
Branded service encounters, in which various aspects of frontline employees are strategically aligned with the firm’s brand positioning, can be achieved along several dimensions such as employee appearance, manner, and personality. While previous r
Externí odkaz:
https://doaj.org/article/d2d3394c86984fb8b6bdb4a226737ea2
Autor:
hinhyoung Lee, Youjae Yi
Publikováno v:
Asia Marketing Journal, Vol 19, Iss 3, Pp 1-17 (2017)
The current research examines whether and when cause marketing, whereby firms link product sales to the support of a charity or cause, can increase charitable giving and happiness. Previous research suggests that cause marketing might reduce charitab
Externí odkaz:
https://doaj.org/article/f2b1c96cb2b943da8140c1c68e875504
Autor:
Seo Young Kim, Youjae Yi
Publikováno v:
Asia Marketing Journal, Vol 18, Iss 2, Pp 1-23 (2016)
People receive support from others to solve problems that are difficult to solve on their own. During service encounters, customers also receive help from other customers. Inter-customer helping is a type of Customer Citizenship Behavior (CCB), which
Externí odkaz:
https://doaj.org/article/27cc5e0cdcf347db82b2017b608a7a5f
Autor:
SANG-JUNE PARK1 psj@jbnu.ac.kr, YOUJAE YI2 youjae@snu.ac.kr
Publikováno v:
Seoul Journal of Business. Jun2023, Vol. 29 Issue 1, p1-24. 24p.
Publikováno v:
korean management review. 52:191-216
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a2c8b067f589240df34429e19fb13139
https://doi.org/10.17287/kmr.2023.52.1.191
https://doi.org/10.17287/kmr.2023.52.1.191
Autor:
Sang-June Park, Youjae Yi
Publikováno v:
Journal of Business Research. 145:905-919
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c4884ba3f4724ca06aa5e0520793f7c1
https://doi.org/10.1016/j.jbusres.2022.03.018
https://doi.org/10.1016/j.jbusres.2022.03.018