Zobrazeno 1 - 3
of 3
pro vyhledávání: '"You-jeong Hong"'
Publikováno v:
Journal of the Korean Society of Hazard Mitigation. 21:21-29
Natural disasters whose scale of damage exceeds the level that regional governments can afford are increasing. As such disasters have increased, the damage to local communities tends to be prolonged. Accordingly, it is important to prevent prolonged
Publikováno v:
Asia Pacific Journal of Marketing and Logistics.
PurposeThe authors aim to explore whether and how variations on pitch levels of background music in audiovisual commercials affect consumers' judgments of the competence of the advertised brands and for which group of consumers such changes in ad bac
Autor:
You Jeong Hong1, Kyoungmi Lee1
Publikováno v:
Advances in Consumer Research. 2016, Vol. 44, p736-736. 1/5p.