Zobrazeno 1 - 2
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pro vyhledávání: '"Yotam Barlach"'
Publikováno v:
Journal of Public Transportation. 18:1-16
This paper incorporates insights from relevant consumer behavior research in marketing to travel mode choice by adopting the loyalty model, a decision-making model, to better understand and evaluate passenger attitudes toward public transport modes.
Autor:
Yoram Shiftan, Yotam Barlach
Publikováno v:
Transportation Research Record: Journal of the Transportation Research Board. 1781:19-25
Considerable effort has been made in recent years to resolve traffic congestion problems in metropolitan areas. The effects of employment site characteristics on commuting mode choice in the metropolitan area of Haifa, Israel, were studied. The analy