Zobrazeno 1 - 10
of 27
pro vyhledávání: '"Yossie Rossanty"'
Autor:
Yossie Rossanty, Endang Sulistya Rini, Beby Karina Fawzeea Sembiring, Amlys Syahputra Silalahi
Publikováno v:
International Review of Management and Marketing, Vol 14, Iss 6 (2024)
The current research explores how consumer brand engagement (CBE) serves as a mediator between social media marketing (SMM) and consumer- based brand equity (CBBE) within the context of luxury perfume brands. Using a quantitative approach, data was c
Externí odkaz:
https://doaj.org/article/ec14edf00a324029a235e663bc2c659c
Autor:
Muhammad Dharma Tuah Putra Nasution, Yossie Rossanty, Ramadhan Harahap, Aulia Ramadhan Tanjung
Publikováno v:
Jurnal Akuntansi, Vol 14, Iss 2, Pp 119-140 (2024)
Entrepreneurial marketing is widely recognized for its dynamic nature, characterized by innovation and adaptability in navigating intricate market dynamics. However, a significant gap persists in understanding how entrepreneurial knowledge intersects
Externí odkaz:
https://doaj.org/article/8d937db128854e9582c583c457f0d056
Autor:
Muhammad Dharma Tuah Putra Nasution, Pipit Buana Sari, Henry Aspan, Yossie Rossanty, Irawan Irawan
Publikováno v:
Innovative Marketing, Vol 20, Iss 2, Pp 193-203 (2024)
Crowdsourcing has emerged as a valuable tool for organizations seeking to access external knowledge and resources for their innovation processes. This study aims to investigate crowdsourcing capabilities in the context of new product development init
Externí odkaz:
https://doaj.org/article/1bcfdb8288c54fad912501625dc01d6b
Autor:
Muhammad Dharma Tuah Putra Nasution, Pipit Buana Sari, Henry Aspan, Yossie Rossanty, Irawan, Hernawaty
Publikováno v:
Cogent Business & Management, Vol 10, Iss 3 (2023)
AbstractCrowdsourcing, which is a relatively new phenomenon, offers a variety of potential marketing initiatives for the future expansion of SMEs. The aim of this study is to analyze the impact of social media-facilitated crowdsourcing on the capabil
Externí odkaz:
https://doaj.org/article/8971a1bb00974b87ad28f835a19e93fb
Publikováno v:
Expert Journal of Marketing, Vol 4, Iss 2, Pp 31-38 (2016)
The purpose of this study is to investigate a model of brand personality and the effect of a halal brand on purchase intentions, particularly, by highlighting of religious commitment mediated between brand personality, and purchase intentions on a Ha
Externí odkaz:
https://doaj.org/article/ed5e4d90e72a47adb2d85b80e7730cc0
Autor:
Yossie Rossanty, Endang Sulistya Rini, Beby Karina Fawzeea Sembiring, Amlys Syahputra Silalahi
Publikováno v:
Digitalisation: Opportunities and Challenges for Business ISBN: 9783031269523
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f1f0d65789ce6df757e36a6a458ded18
https://doi.org/10.1007/978-3-031-26953-0_62
https://doi.org/10.1007/978-3-031-26953-0_62
Publikováno v:
Journal of Science and Technology Policy Management. 14:181-212
Purpose The purpose of this study is to examine the dimensions of organizational learning (OL), entrepreneurial orientation (EO), personal value toward the firm performance of small and medium enterprises (SMEs) in North Sumatera, Indonesia. Design/m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::de5a64df3688edff955fb167ffa36217
https://doi.org/10.1108/jstpm-03-2020-0059
https://doi.org/10.1108/jstpm-03-2020-0059
Publikováno v:
Journal of Science and Technology Policy Management. 12:256-282
PurposeThe purpose of this study is to examine the dimensions of entrepreneurial orientation (EO), knowledge management process (KMP) and dynamic capability (DC) toward the adoption of electronic commerce (e-commerce) of small and medium enterprises
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fbbde01d56f7fbbc3a830f8f71cef7dc
https://doi.org/10.1108/jstpm-03-2020-0060
https://doi.org/10.1108/jstpm-03-2020-0060
Publikováno v:
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences. 4:189-203
The purpose of this study is to test the determinants of service quality aspects of Reliability, Responsiveness, Assurance, Empathy and Tangibles on the satisfaction of hotel tourists in the Samosir area. This research test tool using the Structural
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8257272e3ce3b1a6c50b341336cab11a
https://doi.org/10.33258/birci.v4i1.1565
https://doi.org/10.33258/birci.v4i1.1565
The purpose of this chapter is firstly to explore the differences of the three concepts of service-dominant logic, service logic, and customer dominant logic, and secondly is to see the Islamic view on these three concepts. The authors adopt the cont
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ecab2296d4b81fee2d608c36068da5c3
https://doi.org/10.4018/978-1-7998-6477-6.ch021
https://doi.org/10.4018/978-1-7998-6477-6.ch021