Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Yoshikazu Suzuki-Lambrecht"'
Publikováno v:
Journal of Advertising. 44:360-374
Applying limited cognitive capacity theory, this study examined the cognitive effects of direct-to-consumer (DTC) advergames in comparison to those of print ads and websites. The results revealed consumers’ memories of the advertised drug brand and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9228cb9bcca66c445138d48207f53af2
https://doi.org/10.1080/00913367.2014.1003666
https://doi.org/10.1080/00913367.2014.1003666
Publikováno v:
Public Relations Review. 39:360-368
Considering the integral relationship between public relations and democracy ( Martinelli, 2011 ) coupled with the growing use of social media for democratic aims ( Smith, 2011 ) the current study examines the effectiveness of Twitter as a public rel
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cadff8967ef26c66672451b7271af3a2
https://doi.org/10.1016/j.pubrev.2013.07.009
https://doi.org/10.1016/j.pubrev.2013.07.009