Zobrazeno 1 - 10
of 33
pro vyhledávání: '"Yorkston, Eric A."'
Publikováno v:
Journal of Marketing, 2019 Nov 01. 83(6), 93-112.
Externí odkaz:
https://www.jstor.org/stable/26973101
Autor:
GHOSHAL, TANUKA1 Tanuka_Ghoshal@isb.edu, YORKSTON, ERIC2 e.yorkston@tcu.edu, NUNES, JOSEPH C.3 jnunes@marshall.usc.edu, BOATWRIGHT, PETER4 boatwright@cmu.edu
Publikováno v:
Journal of Marketing Research (JMR). Oct2014, Vol. 51 Issue 5, p563-577. 15p. 4 Charts.
Publikováno v:
Journal of Marketing. Jan2010, Vol. 74 Issue 1, p80-93. 14p. 5 Charts, 3 Graphs.
Autor:
YORKSTON, ERIC1 e.yorkston@tcu.edu, DE MELLO, GUSTAVO E.
Publikováno v:
Journal of Consumer Research. Sep2005, Vol. 32 Issue 2, p224-234. 11p. 1 Chart, 1 Graph.
Autor:
Yorkston, Eric1 yorkston@marshall.usc.edu, Menon, Geeta2 gmenon@stern.nyu.edu
Publikováno v:
Journal of Consumer Research. Jun2004, Vol. 31 Issue 1, p43-51. 9p. 4 Graphs.
Publikováno v:
Journal of Advertising, 2012 Apr 01. 41(1), 33-45.
Externí odkaz:
http://dx.doi.org/10.2753/JOA0091-3367410103
Publikováno v:
In Journal of Retailing 2008 84(1):49-57
Supplemental Material, DS_10.1177_0022242919875688 for What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions by Sarang Sunder, Kihyun Hannah Kim and Eric A. Yorkston in Journal of Mark
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::46dd289ce17c3a2e20f2e15840303e72
Autor:
Nicolao, Leonardo1 leonardo.nicolao@ufrgs.br, Yorkston, Eric2 e.yorkston@tcu.edu, Brocato, Deanne3 deanne.brocato@usu.edu, Brei, Vinicius Andrade1 brei@ufrgs.br
Publikováno v:
BAR: Brazilian Administration Review. Jan-Mar2016, Vol. 13 Issue 1, p19-32. 14p.