Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Yongjian (Ken) Chen"'
Publikováno v:
Journal of Product Innovation Management. 38:574-599
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6f52d5e94957493fbe1af136cbb3fc7f
https://doi.org/10.1111/jpim.12595
https://doi.org/10.1111/jpim.12595
Publikováno v:
European Journal of Marketing. 55:1103-1129
PurposeThis study aims to distinguish between the indispensable (software) versus discretionary (accessories) complementary products to a platform. It investigates the impact of accessories on increasing the perceived value and sales of a base platfo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3395e1ac50b4ca618afe248c54ba7695
https://doi.org/10.1108/ejm-07-2019-0627
https://doi.org/10.1108/ejm-07-2019-0627
Publikováno v:
Journal of Business & Industrial Marketing. 36:292-306
PurposeSystematic research examining the mechanisms that mediate the dynamic capability–performance relationship remains scarce. So too is research on the conditions under which these mechanisms might be influential. Accordingly, this study aims to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::129c2c3bc3617c8a21f26ab1739f91b3
https://doi.org/10.1108/jbim-01-2020-0050
https://doi.org/10.1108/jbim-01-2020-0050