Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Yong Jin Hyun"'
Publikováno v:
Cheyuk gwahag yeon-gu, Vol 33, Iss 3, Pp 451-463 (2022)
PURPOSE Neuromarketing measures and analyzes the unconscious response of consumer brain waves to marketing stimuli in real time. This study examined how a sensational scene (accident) in a sport game influences the sponsorship effects through electro
Externí odkaz:
https://doaj.org/article/1a12efa5bce149deb8619bb4e9273c34
Publikováno v:
International Journal of Advertising. 36:272-292
The study investigates consumers' responses to global positioning in advertising from the perspective of self. It is suggested that consumers' attitudes toward the brand advertised through global positioning are influenced by their ideal selves and c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cd4defe57bbf4e65115e37314c1c508e
https://doi.org/10.1080/02650487.2015.1094859
https://doi.org/10.1080/02650487.2015.1094859
Publikováno v:
Japanese Psychological Research. 53:233-245
A hybrid product (i.e. a multifinal means) is connected with goals relevant to the key functionalities best served by the product categories constituting the product. Given that single- or multiple-category inference for a hybrid product can be elici
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bfcde39e51504c5ff2901ba414c8ae9c
https://doi.org/10.1111/j.1468-5884.2011.00480.x
https://doi.org/10.1111/j.1468-5884.2011.00480.x
Autor:
Ji-Hern Kim, Yong-Jin Hyun
Publikováno v:
Industrial Marketing Management. 40:424-438
A model is developed to examine the relationships among marketing-mix efforts (channel performance, value-oriented price, promotion, and after-sales service), corporate image, three dimensions of brand equity (brand awareness with associations, perce
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::733b555691e49bbdca28c06a79582030
https://doi.org/10.1016/j.indmarman.2010.06.024
https://doi.org/10.1016/j.indmarman.2010.06.024
Publikováno v:
Journal of Current Issues & Research in Advertising. 28:45-56
The relationship between ad memory and context involvement has been investigated mainly in the contexts of TV and magazine advertising. Little research has been conducted to examine this relationsh...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::28272b3b2b07d3cf3063fdbe036be520
https://doi.org/10.1080/10641734.2006.10505190
https://doi.org/10.1080/10641734.2006.10505190
Publikováno v:
Psychology and Marketing. 23:841-864
To investigate changes that e-coupons bring to consumers' coupon usage, the authors of this article developed and estimated models of coupon-usage intention. The models are based on the theory of reasoned action or the theory of planned behavior. Res
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::09ae56b291c837ef06541c2fa2c137ad
https://doi.org/10.1002/mar.20136
https://doi.org/10.1002/mar.20136
Publikováno v:
Journal of International Business Studies. 32:369-377
Satisfaction with the host culture has been found to influence the expatriate's commitment to the local operation and to the parent company. This paper investigates the role that the expatriate's consumer experiences play in the determination of his/
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4ea1067a29ee4bc7ecbcd22c6071a008
https://doi.org/10.1057/palgrave.jibs.8490958
https://doi.org/10.1057/palgrave.jibs.8490958
Autor:
Rahman, Abir A.1,2 (AUTHOR), Soto-Avellaneda, Alejandro1,2 (AUTHOR), Yong Jin, Hyun1,3 (AUTHOR), Stojkovska, Iva1 (AUTHOR), Lai, Nathan K.1 (AUTHOR), Albright, Joshua E.1 (AUTHOR), Webb, Abby R.1 (AUTHOR), Oe, Emily1 (AUTHOR), Valarde, Jacob P.1 (AUTHOR), Oxford, Alexandra E.1 (AUTHOR), Urquhart, Paige E.1 (AUTHOR), Wagner, Brandon1 (AUTHOR), Brown, Connor1 (AUTHOR), Amado, Isabella1 (AUTHOR), Vasquez, Peyton1 (AUTHOR), Lehning, Nicholas1,2 (AUTHOR), Grozdanov, Veselin4 (AUTHOR), Pu, Xinzhu5 (AUTHOR), Danzer, Karin M.4 (AUTHOR), Morrison, Brad E.1,2 (AUTHOR) bradmorrison@boisestate.edu
Publikováno v:
Neuroscience. Aug2020, Vol. 441, p33-45. 13p.