The moderating effect of self-esteem on consumer responses to global positioning in advertising

Autor: Sunkyu Jun, Yong-Jin Hyun, James W. Gentry, Yoojeong Jeong

Publikováno v: International Journal of Advertising. 36:272-292

The study investigates consumers' responses to global positioning in advertising from the perspective of self. It is suggested that consumers' attitudes toward the brand advertised through global positioning are influenced by their ideal selves and c

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::cd4defe57bbf4e65115e37314c1c508e
https://doi.org/10.1080/02650487.2015.1094859

A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector

Autor: Ji-Hern Kim, Yong-Jin Hyun

Publikováno v: Industrial Marketing Management. 40:424-438

A model is developed to examine the relationships among marketing-mix efforts (channel performance, value-oriented price, promotion, and after-sales service), corporate image, three dimensions of brand equity (brand awareness with associations, perce

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::733b555691e49bbdca28c06a79582030
https://doi.org/10.1016/j.indmarman.2010.06.024

Effects of perceived behavioral control on the consumer usage intention of e-coupons

Autor: Yong Jin Hyun, Hyunmo Kang, Yunni Eom, David R. Fortin, Minhi Hahn

Publikováno v: Psychology and Marketing. 23:841-864

To investigate changes that e-coupons bring to consumers' coupon usage, the authors of this article developed and estimated models of coupon-usage intention. The models are based on the theory of reasoned action or the theory of planned behavior. Res

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::09ae56b291c837ef06541c2fa2c137ad
https://doi.org/10.1002/mar.20136

Enhanced Hyaluronan Signaling and Autophagy Dysfunction by VPS35 D620N.

Autor: Rahman, Abir A.^1,2 (AUTHOR), Soto-Avellaneda, Alejandro^1,2 (AUTHOR), Yong Jin, Hyun^1,3 (AUTHOR), Stojkovska, Iva¹ (AUTHOR), Lai, Nathan K.¹ (AUTHOR), Albright, Joshua E.¹ (AUTHOR), Webb, Abby R.¹ (AUTHOR), Oe, Emily¹ (AUTHOR), Valarde, Jacob P.¹ (AUTHOR), Oxford, Alexandra E.¹ (AUTHOR), Urquhart, Paige E.¹ (AUTHOR), Wagner, Brandon¹ (AUTHOR), Brown, Connor¹ (AUTHOR), Amado, Isabella¹ (AUTHOR), Vasquez, Peyton¹ (AUTHOR), Lehning, Nicholas^1,2 (AUTHOR), Grozdanov, Veselin⁴ (AUTHOR), Pu, Xinzhu⁵ (AUTHOR), Danzer, Karin M.⁴ (AUTHOR), Morrison, Brad E.^1,2 (AUTHOR) bradmorrison@boisestate.edu

Publikováno v: Neuroscience. Aug2020, Vol. 441, p33-45. 13p.

Business Groups and Tunneling: Evidence from Corporate Charitable Contributions by Korean Companies.

Autor: Kim, Byungki¹ smartlove@business.kaist.ac.kr, Pae, Jinhan² jinhanpae@korea.ac.kr, Yoo, Choong-Yuel¹ cyoo@business.kaist.ac.kr

Publikováno v: Journal of Business Ethics. Feb2019, Vol. 154 Issue 3, p643-666. 24p. 12 Charts, 1 Graph.